Capturing the Nuances
of User Behavior

Our design team informed design decisions by converting user insights into design concepts. User research was conducted in mature markets such as the US and Europe, and in India with EV and non-EV users. Design concepts were evaluated through several rounds of user testing. In the end, it was an app that was going to enable users to control key car functions remotely, safely, securely in the most convenient way.

tata user

Core Design Values & Interventions

core convenient

Convenient & Ubiquitous

Users are informed at all times about battery status, and available charging stations. 1-touch access to 80% functions and design that caters to a wide range of Indian users.

core safe

Safe & Secure

In India, often vehicles are driven by multiple people (drivers, relatives, friends). Multiple remote functions help you keep your loved ones safe and secure.

core car behaviour

Behavior Change

Analysis of driving behavior and feedback and car health diagnosis helps users to improve driving patterns and car condition.

core intelligent

Intelligent

The platform automatically detects threats, accidents other incidents to alert the owner and take appropriate time-sensitive

It is all about Driving!

Early on in the project, our design team recognized that the success of the connected application lies in creating a ubiquitous experience — one that lets users focus on driving than using the platform. The design is not just easy to use but requires no learning even for users with low literacy.

tata core driving

9.5/10. The satisfaction ratings given by users.

And qualitative comments we are receiving are similar

to the likes of world-class experiences.

Amplifying the Efforts

The Indian market is evolving rapidly. A car buyer’s decision-making parameters are changing rapidly, and go beyond luxury, taking into consideration things like green future, safety, security, usability and delight when making a purchasing decision. The design takes care of all these aspects, and is one its kind design for the car industry in India.

Capturing the Nuances
of User Behavior

Our design team informed design decisions by converting user insights into design concepts. User research was conducted in mature markets such as the US and Europe, and in India with EV and non-EV users. Design concepts were evaluated through several rounds of user testing. In the end, it was an app that was going to enable users to control key car functions remotely, safely, securely in the most convenient way.

tata user

Core Design Values & Interventions

core convenient

Convenient & Ubiquitous

Users are informed at all times about battery status, and available charging stations. 1-touch access to 80% functions and design that caters to a wide range of Indian users.

core safe

Safe & Secure

In India, often vehicles are driven by multiple people (drivers, relatives, friends). Multiple remote functions help you keep your loved ones safe and secure.

core car behaviour

Behavior Change

Analysis of driving behavior and feedback and car health diagnosis helps users to improve driving patterns and car condition.

core intelligent

Intelligent

The platform automatically detects threats, accidents other incidents to alert the owner and take appropriate time-sensitive

It is all about Driving!

Early on in the project, our design team recognized that the success of the connected application lies in creating a ubiquitous experience — one that lets users focus on driving than using the platform. The design is not just easy to use but requires no learning even for users with low literacy.

tata core driving

9.5/10. The satisfaction ratings given by users. And qualitative comments we are receiving are similar to the likes of world-class experiences.

Tata Efforts

Amplifying the Efforts

The Indian market is evolving rapidly. A car buyer’s decision-making parameters are changing rapidly, and go beyond luxury, taking into consideration things like green future, safety, security, usability and delight when making a purchasing decision. The design takes care of all these aspects, and is one its kind design for the car industry in India.

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