In A Nutshell
A system design initiative for an online supply chain application that caters to farm produce and connects farm produce aggregators to buyers. The design strategy included a super efficient concept design that increases task efficiency multifold, and improves engagement with the application.
Defining The Problem
A multi-faceted application, Food Link SaaS application connects the fresh food supply chain that includes an online network of over 2000+ growers, shippers, farm produce aggregators, and retailers.
With a user base of over 10,000 people, users of this application- buyers working for retailers, and supplier aggregators- spend most of their day interacting with this application to go about their daily tasks.
While the applications’ value proposition was unique, the business was facing a bottleneck in increasing user adoption rates because of the organically developed legacy system, that had multiple experience related challenges.