Journey to the Win

September 16, 2020 YUJ Designs
YUJ Designs recognized for their work in connected mobility by the Red Dot Awards 2020 under the category of Brand and Communication Design. We have been delivering world-class experiences for more than a decade. It is the rigor of our process that has made this accomplishment possible.
Humanize Technology with Serious UX
YUJ Designs
 

Technology is a major driving force in helping a business succeed. In a world where every other company is offering similar products, businesses sought Technology as their differentiator.

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How product companies can become resilient with Serious UX
YUJ Designs
 

Serious UX has proven to be a great strategic tool for product companies irrespective of their size. YUJ Designs has been serving as a design consultant across a wide range of domains. Whether a company is building a standalone digital product experience or a digitally connected physical product experience, Serious UX can deliver success and make business sense.

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Serious UX can help your business thrive
YUJ Designs
 

Over the past five months, companies had experienced an unexpected pause on almost all of the crucial business activities. It is quite clear now that the current conditions are not changing anytime sooner.

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Building World-class Experiences: Why, What & How
YUJ Designs
 

In today’s experience economy, customers want the products and services that offer them a memorable experience. The product that caters to the functional needs of the users is – a good product. Though what sets one’s product apart from the competition is the functionality, aesthetics, and also the engagement the product offers to its customers.

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Amplifying DesignOps To Maturity
YUJ Designs
 

Design is seen as the core capability of mature digital product companies. The depth and breadth of design, team sizes, workload, and complexities are on the rise and so is the responsibility to make it run effectively as well as efficiently.

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YUJ Designs joins the Reddot league
YUJ Designs
 

We are thrilled to share the moment of utmost pride! YUJ Designs is recognized as a Reddot Winner 2020 for the project Tata EV mobile application, under the category of Brand and Communication Design.

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De-Risk your Products with UX Design Experts
YUJ Designs
 

To launch a software product that understands the users’ psyche is not easy. Whether you are in the middle of a digital transformation journey or software product revamp, user experience is key to your products’ success.

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Secrets of Remote UX: High ROI and Success
YUJ Designs
 

With the changing dynamics of the business world, today, the user base and their expectations are evolving too. Keeping up with these expectations and delivering improved experiences is going to be a challenge.

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Connected Experiences: The Next Big Thing
YUJ Designs
 

We have been talking a lot about UX design going beyond the realm of the screens. Home appliances, cars getting connected. Their perspective on what connected experience is and what does it mean for the economy? And the value UX design will bring in. Let’s dive deep and understand the concept of connected experiences from the stalwarts who have seen the field emerge and have had their fair share of experience of working on such projects.

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Cost & Benefits of UX Design
YUJ Designs
 

A pivotal topic of discussion in every business circle these days is – the impact of UX design on businesses. Especially now that digital transformation has become the way forward. We’re pulling back the curtain on how some of the big companies invest in design. What is their golden advice to businesses that are just starting, or established businesses that are design-unaware? And hence losing out on the big business differentiator, i.e., UX design.

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Why should product companies invest in UX Design?
YUJ Designs
 

YUJ Designs over the past few years has worked with many clients – product companies and successfully added substantially added value in the businesses. The value is tangible, measurable, and something that can be duplicated by other product companies for success.

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Design Perspectives from industry leaders
YUJ Designs
 

YUJ Designs has always been known as the design evangelist. With bold initiatives such as Design Khopcha, YUJ has always invited the design minds to come together and share ideas. Currently remote UX, diverse virtual teams has become the new norm, the pandemic is accelerating change by decades. As terrible as the consequences are today, one optimistic thing is that it’s a bandaid ripping off.

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Up-skilling Design Teams in a post pandemic world
YUJ Designs
 

As a part of the webinar series, YUJ Designs arranged yet another successful session. This session revolved around – Up-skilling design teams in a post-pandemic world. Up-skilling has become the crucial strategy for employees and businesses alike to stay relevant in the market and to increase the overall organizational capability.

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How design will shape the future after the pandemic
YUJ Designs
 

Together, we’re approaching uncharted territories as each and every individual is feeling the impact globally. During a pandemic, of course, there will be major shifts witnessed. In the way people think, feel, and act. What’s critical for businesses is understanding these shifts and effects on all layers to better manage their responses going forward.

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Practical Guide to Remote User Research
YUJ Designs
 

We are all sailing in the uncharted waters. Each day, each week we try to gauge the impact of COVID-19 on the business and society. This ambiguity leads to many questions. YUJ Designs having worked as a remote UX consultant for more than a decade, did not face difficulty in adapting to the social distancing in terms of business continuity. Though, this was not the case with everyone. Sensing this situation, YUJ designs decided to come out and help the design community with the knowledge and skills they have, that might help others sustain through the times.

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DesignOps: Operationalizing Design
YUJ Designs
 

Today, the design industry is seen as a major contributor to the businesses all around the globe. Design is the surest way to gain a competitive advantage. Businesses that grow faster and survive better than others are most often the ones that invest in and understand the value of design.

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The How of Remote UX
YUJ Designs
 

Remote UX teams will thrive when their work has clear purpose and equal visibility of project with the support of the right tools and presence of best practices. To understand the business value of remote UX, it is essential to understand that change in the location of a UX team does not change the processes, and methodologies of UX design being incorporated to achieve goals.

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Remote UX is essentially a Mindset Shift
YUJ Designs
 

We are well past the phase of being in limbo, anticipating the change in work styles, and figuring out how to maintain business continuity amid the crisis. Most of us have been working from home for one week or more. By now, all the employees and their leaders have started realizing a crucial aspect of adapting to this new work style. And that is, the mindset.

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How Remote UX can be done successfully
YUJ Designs
 

A few months ago companies who had not even thought of remote work as feasible now find themselves managing remote teams, protecting the health of their people and preventing the spread of the pandemic. Preparing for a remote work scenario may never have crossed their minds.

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Breaking the myths about Remote UX
YUJ Designs
 

COVID-19 spread has forced most of the companies into shifting gears to work-from-home. Due to the corona-scare, working from home is no longer a choice, but a necessity. This has got CEOs of million-dollar companies thinking about the future of the workplace.

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How to be the Best Recruit
Deepak Rundwal
Sr. Talent Acquisition

YUJ Designs is a top tier UX design studio working with clients from world over. We believe we are as good as the talent solving the client’s problems. In order to do that, we handpick the talent and work with them to hone their skills in order to facilitate their growth. We believe our success lies in the success of our own employees first.

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Women in Design
YUJ Designs
 

We know that there is a lack of diversity across almost every industry – in the technology industry, in enterprise companies. Whether it’s access to the engineering roles, advertising, product design or heading UX design studios, the presence of women in lead roles is frustratingly elusive. For each sector to reach its full social and economic potential, it needs to fairly reflect the world in which we operate.

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The Buzz about DesignOps
YUJ Designs
 

As organizations start growing, scalability and performance becomes a matter of concern. UX design studios are no different. In many ways, today UX design domain has won the fight to be at the table. UX design is becoming a part of the strategic conversations and organizations don’t need much convincing about the benefits of human-centered design. More and more industries are becoming UX aware.

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How Generation Z will Shape the Digital Economy
YUJ Designs
 

Generation Z, is the true digital native generation. They have never known a world without internet. Every aspect of their lives includes being connected with the digital world. Tons of information is just a fingertip away for them. They are comfortable with collecting, cross-referencing many sources of information. UX design studios should make an effort to understand the psyche of this generation in order to cater to them in a better and efficient way.

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Guide to create great dashboards
YUJ Designs
 

A data dashboard is an information management tool. Navigating through a dashboard to find the right information is like, navigating through a busy airport to look for your airline’s kiosk. However well-planned the airport is, the experience for the user is always going to be critical. User needs a dashboard that visually groups the information and efficiently leads the user through the maze to the desired point.

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UX Meetups – A Dialogue with the Design Community
Madhura Joshi
Content Strategist, YUJ Designs

YUJ Designs is well known for its UX design services and high-quality design solutions. Though, there is one more thing the UX design studio is famous for – its culture. The foundation of all the constructive decisions at YUJ are its people. YUJ places value in the continuous development of both the culture and the individual working with YUJ.

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Applying design thinking in cybersecurity
YUJ Designs
 

The first image that pops in front of our eyes when thinking about cybercrime is a dark ominous hooded figure. A threat to our digital data and our digitally connected lives. A lot of this visual has its roots in movies and tv series that we watch. This further proves ignorance about this domain. Design thinking on the other hand, has been around for quite a while now.

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How to achieve Work – Life Balance
YUJ Designs
 

What was called work-a-holism back in the day has now become – finding your purpose and going all-in to achieve it. The competition has become severe. In UX design studios as well, people are working long hours to make the customers happy, to climb up the ladder in the company. These ambitions often result in increasing work demands, commitments. Though, in the long run, this immense load of work and the expectations start becoming a burden.

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The Experience Economy
YUJ Designs
 

The consumers in today’s world, don’t just purchase products. They demand for a whole lot more than just the goods. They look for an entire experience that the brand is offering them. UX design is leading the way – with the sound understanding of users and technological advancements at the helm. It is no more about designing for features or U.S.P.s of a business. For instance, if it is a healthy food-specialty cafe, the customers want to know the nutritional values of various ingredients, recipes and even ways to keep yourself fit.

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Designing Experiences for the Modern World – Museum Design
YUJ Designs
 

Museums are these vast venues where one visits to absorb knowledge on things of the past. These museums are literally, the cultural data banks of history. There are museums available on various subjects all around the world. Whether it is a museum that showcases the works of fine artists of the past era or it is a mirror of scientific discoveries that happened in the decade that went by.

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Reimagining businesses to create memorable experiences
YUJ Designs
 

Experiences matter. They are the front runners of the global economy and are capable of deciding the fate of a business. So many factors affect the experience of products and services that brands offer. The list is long. Designing points of digital interaction is just one such factor, but it’s one of the most critical components of business health of a product or a service.

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Dialing Up Motivation in a Workplace
YUJ Designs
 

Most of today’s workforce is occupied by millennials. Unfortunately, only 29% of this working class, reports feeling aligned and motivated at work. This is an alarming number! Believe it or not, uninspiring workplaces have a bigger role to play in this situation. That makes it a number one priority for the employers to dial up motivation levels in their workplaces.

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Top UX challenges in healthcare industry
YUJ Designs
 

Healthcare is a dynamic industry with abundant opportunities. The search for a high quality of life has increased the demand of healthcare services all over the world. The demand for healthcare services and the potential for value creation it offers, makes it an exciting industry to work in. Let’s explore the equation of UX design and the healthcare industry.

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UX in age of Voice command driven devices
YUJ Designs
 

The last 5 years have seen a huge flux in terms of AI based devices. Today, more and more people are becoming aware of AI technology and its applications. AI has already entered the homes, becoming a part of everyday life. It is the age of voice command driven assistants like Siri, Alexa, Cortana and Bixby. These are AI systems designed to interact with humans, make our lives smooth and hassle free.

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YUJ Designs: How the brand was built?
YUJ Designs
 

YUJ Designs, founded in 2009, has established itself as a true pioneer in the field of UX design in India. YUJ Designs took a form with the intention to bridge the gulf in business requirements and user’s needs by offering holistic design services. A creative solution was born with the label of – Solving Core UX Problems.

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How Behavior influences Design?
YUJ Designs
 

Designers work towards understanding the human behavior and intentionally design experiences that would drive the desired outcome. You may not be aware of it as you roam around a Dorabjee’s store or a shopping mall, but every aspect of the experience has been designed such that you end up buying at least two objects you did not come to buy. These stores are designed to maximize the amount of money you will spend when you walk out of the store. This is intentional design at its best, weaving purpose and experience by assessing the user’s behavior and tendencies in detail.

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5 Habits of Design Evangelists
YUJ Designs
 

YUJ Designs organizes a touch-base call for employees – UX designers, developers, support teams etc. from all locations, to share ideas experiences and talk about the work they’re doing. It is an open dialogue to stimulate design thinking and an exponential mindset. On one such Friday call, we discussed what it means being a Design Evangelist in detail.

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Transportation Revolution: Are we there yet?
YUJ Designs
 

It is almost 2020. This is the year we read about in predictions, reports and articles where experts made high claims of a future with superior technological advancements, a disruptive automobile industry. Predictions like – 200+ electric and hybrid models to be launched globally before the next decade. Two-thirds of business leaders confidently claiming we will see driverless cars on UK roads by 2023. We believed sci-fi will become business reality.

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How Design influences Behavior?
YUJ Designs
 

Human behavior is affected by various forms of persuasion. Understanding the components that make for a persuasive message is a critical focus of professions ranging from advertising to politics and even public health. e.g.- A major goal for advertising is to have an enduring emotional impact on an audience to influence them to buy the product. This is achieved through a process of co-creation in which consumers integrate advertising content with their own attitudes, beliefs, and values to produce the meaning of belonging with the product.

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How to Ace a Design Test
YUJ Designs
 

Hiring the right talent, a good designer is a crucial step in a UX design studio’s path to success. This process is deeper than judging the designer from a promising portfolio. There are many parameters other than the design portfolio that help studios take the right decision.

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The Designer’s Guide To AI Driven UX
YUJ Designs
 

Artificial Intelligence (AI) In brief, AI is the development of computers capable of tasks that typically require human intelligence. For example, speech recognition, problem-solving, learning and planning. There is a noticeable mind-shift. These days, laundry and grocery lists are being ordered by talking to a speaker from home. AI is moving fast. Although this experience doesn’t need to be fearsome.

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UI, UX and UI/UX?
YUJ Designs
 

Majority of job postings globally, feature job profiles separately for UI and UX designers. Though quite a number of companies are expecting one person to fill in the roles of two, using job titles as UI/UX designers. Are UI and UX overlapping job functions? Is there an actual need for this? Is there a strategy behind all these titular inventions? Here’s an example you can relate to.

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Iconography – The unsung hero of UX
YUJ Designs
 

Icons are an integral part of the digital interface. In a broader perspective, icons are the visual images, symbols and drawings used in a work of art or a study. A more relevant and accurate meaning in UX terms would be – an illustration that represents a concept or an idea or suggests an action. Let’s dive deep to understand the concept of icons and its footprint in effective UX design.

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Why you should not become a UX designer?
Sayali Lonkar
Design Director, YUJ Designs

In today’s digital age, every business owner has a website. The world has become smaller and has come closer than ever before. Well-executed websites are the best solutions to help grow your business, improve digital presence and authenticate your identity. In a world full of digital advancements, you need to focus more on communicating the core of your business. The core strengths of your brand.

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Holistic service design – A case study
YUJ Designs
 

Supply chain management (SCM) is the management of the flow of goods and services. Supply chain starts with the delivery of raw materials from a supplier to a manufacturer and ends with the delivery of the finished product or service to the end consumer. Planning a trip of delivery is easy but revenue recovery challenge starts when the trip ends.

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7 little changes that will make a big difference with your Website
YUJ Designs
 

In today’s digital age, every business owner has a website. The world has become smaller and has come closer than ever before. Well-executed websites are the best solutions to help grow your business, improve digital presence and authenticate your identity. In a world full of digital advancements, you need to focus more on communicating the core of your business. The core strengths of your brand.

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Misconceptions about UX Design
YUJ Designs
 

It is an exiting time for user experience design in India and world-wide. Yet, even today, we believe that UX design is quite underrated. UX mature companies are still a rarity. And sadly many of them become aware of the power UX design only when they witness and suffer the after effects of bad UX or the lack of it. To succeed in business, it is crucial to have the right attitude more than the capabilities. But, it is even more important to make the right decisions.

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Switch Mindset – The new age trend!
Anureet Kaur
Sr. VX Designer, YUJ Designs

The modern industry of design is dominated by millennials these days.  Their habits, behaviours and thoughts are very different from other generations that have created a major gap in the supply and demand of jobs. It’s not about the year of birth but about the mindset which is being categorised as millennial. A new study has found that the millennial generation is also being called as job hopping generation.

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Resources that’ll make you a better UX Designer
YUJ Designs
 

User experience design is the most talked-about and most-searched-for profession these days in India. UX Design has evolved into one hyper-growth industry. It is a requisite now, that people who have a wide range of skills generally do better in this field. One day the designers will be doing user research – interviewing customers, stakeholders, setting up brand voice, analyzing user insights, and the next day they’ll be white-boarding, designing interfaces.

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Anatomy of Business Growth
YUJ Designs
 

Creating a business plan or strategy plays an important role for the growth & expansion of any organisation which has a direct impact on revenue maximization and getting closer to the common desired goal. Strategic management results in effective planning, proper implementation of ideas. I am going to discuss the framework to know when it comes to understanding business and sales strategy for business growth.

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UX Research Methods Practiced By Design Leaders
YUJ Designs
 

Proving the value proposition of UX design is one tough task. One can employ different methods to measure and quantify the value of the work UX design companies put in. To name a few, these methods involve user interviews usually followed by the contextual inquiry, focus groups as well as usability testing methods, gathering insights by conducting surveys to gauge user interests and experiences. These methods are highly effective.

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5 Things About Lean UX You Need to Know
YUJ Designs
 

Lean UX was born out of an effort to combine all the best ideas from agile development and design thinking. A way to help eliminate unnecessary steps, and put the focus on delivering concrete deliverables to the customers ASAP, test, learn, and then pivot based on their valuable feedback. The popular notion is that this iterative methodology is best suited in projects where you are short on time and resources.

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8 UX Design Principles That Ensure Seamless User Experience Of Your Product
YUJ Designs
 

User experience increases chances of customers recommending your product by 16.6%. UX is an art within the boundaries of science that makes business sense and drives ROI for organizations. A seamless UX is about providing meaningful and relevant experiences to users in order to increase interactions and retention. It can be created with continuous improvement in designs with regards to usability and customer’s perceived quality.

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What is Bad UX and how to fix it on websites?
YUJ Designs
 

In the business world, almost everyone has heard of the user experience term. Though many are not aware of the exact meaning and impact of UX design. This is a good time to clear any misconceptions about User Experience of a website and its effects on the business returns.

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Reshaping The Interaction In Humans And Technology: Role of UX Design
YUJ Designs
 

Leaders at top UX design studios would agree that changes in the society and the business world have a ripple effect on the UX design industry. UX Design is the is a key link between the two worlds. In order to understand the impact of new technologies on UX Design industry we need to first grasp the concept and its influence on humans & society, the world of business and HOW the role of a UX Design company would change in that scenario.

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Writing Is A Part Of UX Design
YUJ Designs
 

Saul Bass, the legendary designer once said ‘Design is Thinking made Visual’. Designers are communicators and writing is a form of communication. In the digital world, websites are mostly words. Imagine twitter without words! Writing and UX Design are two essential and complementary aspects of Design. Both factors have a cumulative effect on the success of a product design.

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What makes an Ideal UX Design Company?
YUJ Designs
 

Today’s world is all about the people. We, as customers buy services, products that make a difference in our lives. An era where business leaders are investing in customer centered products rather than business centered products. UX Design companies being a major player in this transition have made a larger impact. Their design contribution has effectively facilitated channeling of the product objectives, resulting in business conversions on a much larger scale. They have practically partnered in building innovations and shaping our future.

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Boost your conversions through UX design
YUJ Designs
 

Conversion boost is the main goal of every business in every sector. In fact, this goal is the motivation behind starting any business. Also, a business can sustain in the market only if this goal is achieved every time. Businesses are implementing various strategies for conversion rate optimization. UX optimization assists in creating a great on-site experience. This rich experience staged by UX design tools, brings them to your website or app repetitively with new goals each time. Thereby increasing the business conversions.

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Is UX an Art, a Science or Both?
Samir Chabukswar
CEO, YUJ Designs

Though UX design is in big demand, it is often misunderstood even within the industry. Many people right from designers to businesspersons find themselves trapped by the question – Is UX a science or an art? This question bothers them because UX is done by numbers as well as by feelings.

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YUJ Designs Recognized as a Clutch Leader
Clutch Awards Team
clutch.co

At YUJ Designs, we have helped more than 150 technology companies improve their market share through cutting-edge UX design of their leading enterprise applications and products. We are proud to announce that we are featured as one of the leading UX Design studios in India on Clutch’s platform. Our recognition stems from our superior reputation in the industry and consistent dedication to serve our client’s needs.

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8 Must-Have Skills for a UX Designer
YUJ Designs
 

A UX designer cannot call him/herself as a good designer just because s/he can make things pretty. S/he must have skills to achieve his/her main aim i.e. providing great experiences to users. Also, to be relevant in the industry now and in the future, a UX designer must have multiple skills.

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5 Stages in Design Thinking Process
Zia Rahman
Delivery Head, YUJ Designs

Design thinking is a buzzword these days since it has emerged as an essential ingredient for digital transformation success of any company. Today’s CIOs are now talking about it and planning the strategy to adopt design thinking as a tool to innovate new solutions.

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Wonders Serious UX Design Can Do
Samir Chabukswar
CEO, YUJ Designs

Serious UX design comes into picture when you want to make your product successful in the market. Implementing right product design is important since it can do wonders to your business and can offer delightful experience to its users.

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What is User Experience (UX) Design
Sneha Bhadauria
Design Director | YUJ Designs

User experience design has many facets. It is a larger umbrella, which covers interaction design, user research, graphic design, visual design and much more. But at the core of it is a data-driven scientific process. UX is about human psychology, which is about how your brain perceives information and how your brain understands information. All of these depend on your limitations and abilities as human beings, which is what makes user experience a scientific process.

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Why UX? – From three different perspectives
Sneha Bhadauria
Design Director | YUJ Designs

In the 90s, Don Norman coined the term ‘User Experience.’ Today, the term ‘UX’ has become a buzz word in the digital world. Designers know its importance and now businesses also have started realizing its importance, but still many of them don’t know why do they need UX. So, if you are also one of them who don’t know the ‘Why’ of UX, we will make you understand that.

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Top 10 UX Trends That Will Dominate in 2019
YUJ Designs
 

Year 2019 will see interesting UX trends that will dominate the year. UX is a dynamic and fast-paced industry, which brings a vibrant wave of challenges and trends. In 2018, increased focus was on data-driven design and user research, while user experience was at the center stage. Importance of UX will continue in 2019, but there are some other UX trends that will possibly dominate design industry this year. So, let’s dive into the emerging UX trends to improve user experience and satisfaction in 2019.

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How design planning helps business growth?
Prasadd Bartakke
CXO, YUJ Designs

You have a primary product that you offer in the market, which is the ‘body’. The purpose of that product is the ‘mind’. The way product is resonating with the outside world is the ‘soul’ of your product. When there is a good balance between well-being of the product, its purpose and its user affinity, it creates an amazing product experience.

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How to Develop a Product Strategy?
YUJ Designs
 

A Chinese proverb says, “When the wind blows, some people build walls, others build windmills.” The proverb reflects the different strategies people apply under extreme circumstances. Strategy is necessary in every business since it determines all the steps essential to achieve success.

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Benefits and ROI of UX Design
YUJ Designs
 

If design is not at the center of your business, you are possibly missing out on opportunities to flourish in the digital age. Businesses are so much focused on their marketing outcomes that they overlook design in the haste of getting better ROI. Design should be a core piece of your business strategy as it gives a competitive edge irrespective of the domain.

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How design gives business a competitive advantage?
Samir Chabukswar
CEO, YUJ Designs

You must have heard, it’s all about experience these days. Experience economy was defined back in 1999 and now we can see its effects all over. Though there are technological advances, user experience is taking over products and services far and wide. This is the age of experience that has progressed from the old agrarian commodity-based economy to industrial goods economy, to service-based economies. And now we are moving rapidly into the experience-based economy.

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UX Writing – A New Face of Content Writing
YUJ Designs
 

Anyone working in design industry knows that User Experience (UX) is a catchword in the design world. From website design to content marketing campaigns, everything is based on UX design principles. Over the last couple of years, a quite new term has come into picture on job advertisements – UX writer. On throwing a glance at job advertisements, you can see several companies searching for UX writers.

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The Art of Experience Mapping – Complete Process
YUJ Designs
 

Organizations have collectively bled billions of dollars every year on crafting seamless experiences to attract, serve and retain their customers. They launch new websites and apps, build chatbots, answer thousands of questions in call centers; market and advertise new channels; re-engineer services; enhance processes. To summarize, they create and manage an ecosystem of touch-points that add up to customer experience within digital and physical spaces.

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Quick Tips About Building Client Relationship
Vaibhav Gupte
Sr. VX Designer, YUJ Designs

Client relationship is one of the crucial aspects of handling a project. The success of the project largely depends on developing a healthy rapport with the client. Any difference of opinion could put such a development in jeopardy for current and future projects. Therefore, while interacting with any client, it is critical to maintain an open mind and remain composed at all times. Patience in stressful situations will take you a long way and rally the project forward. Utilising your positive energy, knowledge and maturity will help put an end to any awkwardness caused, if such differences arise.

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YUJ Designs is different
YUJ Designs
 

YUJ Designs is based in Pune, the city of Design Entrepreneurs. Teeming with zest, the city’s culture of historical glory and educational multiplicity is resonated in various aspects. And that sets the premise…

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Enhancing the Banking Customer Experience
Samir Chabukswar
CEO, YUJ Designs

One fine Sunday morning, instead of the usual ‘Good Morning’ messages, I woke up with a nice little SMS from my bank saying that my XXXXABCD numbered credit card has been blocked. In a normal course I would have quickly re-confirmed my card numbers and decided on a suitable course of action.

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YUJ Designs’ Client Reviews on Clutch
YUJ Designs
 

Beyond the awards and recognition, a consistent factor in the growth and pride of our team lies in an important aspect – our clients. Through meaningful business relationships, we’re able to grow, improve, and evolve constantly. We place a high value on these experiences and want to showcase the projects that have motivated us to succeed time and time again. For that reason, we’ve partnered with Clutch to give an inside look of our operations and provide onlookers an intimate view of what it’s like to work with us.

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Psychology & UX Design
YUJ Designs
 

As designers we define design in several different ways. But the essence of it comes down to strategized objects, systems or user interactions. This is done to encourage users to take appropriate actions in a desired manner.

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They want what you’ve got. Secure Yourself!!
YUJ Designs
 

Cyber security is a stream that follows preventive methods to protect information from being stolen, compromised or attacked. This stream requires a deep understanding of potential computer threats and malicious activities. Cyber security also deals with controlling physical access to hardware which is connected to a network.

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Principles of Human Cognition and it’s influence on design
YUJ Designs
 

Have you ever wondered how you can influence the audience with your design? It will happen with your awareness about common principles of human cognition. With knowledge of these, designers can make better design decisions. Weighing different solutions requires designer to understand users’ needs and requirements.

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Design rationale is your only armour – Part 1
YUJ Designs
 

As an interaction designer your primary responsibility is to ensure that your designs meet the business goals as well as users needs and expectations. Business stakeholders may not know the nuances of design but would show zealous participation in design reviews.

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7 Mindsets & 4 Methods to Apply Design Thinking
Anureet Kaur
Sr. VX Designer, YUJ Designs

Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem.

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Up for the real UX challenge in 2017?
Prasadd Bartakke
CXO, YUJ Designs

This blog is excerpts from my keynote address at UX India conference in November 2016. UX impact on a product is directly proportionate to the quality of the talent driving the design initiative.

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Indian users ‘ke liye chalta hain’
Samir Chabukswar
CEO, YUJ Designs

Since the economic liberalization in the early 1990s, several multinational companies who entered deep into Indian markets with the confidence of global success behind them were in for a shock…

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Beautiful design vs. informed design
Prasadd Bartakke
CXO, YUJ Designs

In Mary Shelley’s gothic masterpiece, ‘Frankenstein’, a young scientist creates a miracle by bringing the dead to life. But in his blind passion for his work, he disregards the grotesqueness of the output.

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Experience design has arrived
Prasadd Bartakke
CXO, YUJ Designs

One of the signs of a process gaining prominence in usage is that people create acronyms out of its terms. User Experience (UX), has certainly arrived in that sense. Interestingly, a new field of …

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Calculating RoI for UX
Prasadd Bartakke
CXO, YUJ Designs

Calculating the Return on any investment can be very tricky, if not planned for before the investment is made. User Experience, however, because of its love for metrics comes packaged with measurable data.

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Is UX Design Domain-agnostic?
Samir Chabukswar
CEO, YUJ Designs

Every time we meet a new prospective client, they express their wish to discuss about our expertise in their specific domain. The conversation often leads to – “Have you designed for our domain before? Do you have examples from our domain?” Occasionally, our clients also emphasize, “Our domain is unique and different”.

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How old is User Experience?
YUJ Designs
 

Today, life without technology is unimaginable. High penetration of internet across various sections of society has made platforms like WhatsApp, WeChat and Instagram popular. Why do we love …

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The place of designer in future economy
YUJ Designs
 

Which economy are we really in today? From the time humankind started consciously recording events for archival purposes, our world has seen about four different types of economies, often over…

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The design and agile tug of war
YUJ Designs
 

Accept it or not: Agile is the new ‘Mantra’ of the tech world. In these increasingly unreal times either we need to adapt or risk being bypassed. For many designers agile is already the fact of life.

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Native and a mobile site!
Prasadd Bartakke
CXO, YUJ Designs

Hooking on to Internet just using desktop and laptops is fast becoming old fashion if not extinct. In order to facilitate users to conveniently access Internet – using Smart phone and tablets …

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Brand recognition and cognitive response
Sayali Lonkar
Design Director, YUJ Designs

What is brand? Brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this …

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Use haptics for better experience
YUJ Designs
 

As interaction designers, though we primarily work on digital interactions, we are not just influenced by digital product design. The physical interactions that we experience around us greatly inform …

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‘Don’t judge a designer by their looks’
YUJ Designs
 

‘Don’t judge a designer by their looks’, words I often want to think out loud. Every time I meet a new client for work, I see hesitation in their eyes and reluctance in their behavior – She doesn’t “look” …

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