Crafting design excellence
for over a decade

The essence of yuj - a sanskrit word - is to unite and bring ideas together. We are a specialised experience design company that believes in the power of design to create disproportionate value to our customers.

Crafting design excellence

Meet our passionate founders

Our leaders, with their blend of entrepreneurial vision and industry expertise, recognised the need for exceptional UX design that creates a real impact on businesses. Their consistent delivery of high-quality work has nurtured key partnerships and made yuj a thriving success

Samir Chabukswar

CEO & Founder

Samir comes with 28+ years of visionary success delivering business value to Fortune 500 companies.

yuj Founders

Prasadd Bartakke

CXO & Co-Founder

Prasadd with 20+ years of crafting user experiences for varied domains prioritizes structured delivery

yuj Founders

Our driving ethos

Our book of values encourages us to be aware of the small things we do every day and infuse intent into them. Our way of working stems from these values, which has proven valuable to understand people and cultures, enabling us to create transformative experiences.

Our way of working stems from the book of values which has proven to understand people and cultures from different regions.

yuj values

Aim to excel. In everything.

Aiming for the average keeps us as close to the bottom as to the top. We pursue excellence when we refuse to 'settle for anything less in our everyday. We want to excel in everything we take up, because in every little thing we do, we leave our indelible fingerprints

Aim to excel

Believe in the power of many.

If there is one thing more powerful than consciousness, it is collective consciousness. We all fly together in the same direction, confident that we are all leading one another in the right way- towards solving problems and unlocking opportunities. Our individual brilliance supported by our collective strength.

believe in the power

Take ownership. Let others rely on you.

We experience more growth and create more impact when we take up more responsibility. The greatest of leaders often serve the most number of people. What do you want people to rely on you for? Be that.

take ownership

Charge every thought and action with positive intent.

It is a binary choice. If we are not putting positive energy into our everyday actions, we are putting negative energies. We encourage healthy debate and differences of opinion to create a positive impact. We connect with people who seek support and support others in raising their frequencies with continued positive interactions.

change every thought

Strike a balance between work and life.

Work and life are two wheels of an individual's being. People never truly feel satisfied with work until they are satisfied with life. Life will always get busy, so we make time to do the things we love, even at work - for instance, the play, fun, freedom, and wonder we experience on the weekend.

Strike a balance Strike a balance

Work with passion. Go beyond job descriptions.

When you work with passion, you enjoy the best support needed to succeed. When you bring real energy and initiative to your job, you become worthy of others' trust. You will get to set priorities, take initiative, drive results through and through, and put an end to "that's not in my job description.

Work with passion Work with passion

Focus on impact. Everything else will follow.

Impact by Design is our topmost priority. It is what our customers respect us for and it is what we want prospective customers to expect from us. Impact to businesses, users, customers, society is important in whatever we do, no matter what processes or methods we use.

Focus on impact Focus on impact

Build Empathy

We aim to understand people deeply and intimately so that when we create for them, their acceptance of our work seems the most natural thing to do. Being in their shoes gives us the advantage of knowing how to solve their problems or create opportunities for them. This is the most effective way to design.

build sympathy

Stay in the game. Never give up.

In life and business, often, the last person standing is the winner. While the vagaries of our work will give us several reasons to give up, we choose not to. We are in the world with our passion and love for what we do, and this situation calls for strength in our guts. So, we keep coming back to play. Every day.

Stay in the game Stay in the game
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New face of yuj

With an exciting new identity, our transformation signifies our unwavering commitment to staying ahead in the ever-evolving design landscape

image collage

Achievements through the years

Our commitment to remarkable design continues to be recognised in the industry

Paris Design Awards
2023

Paris design awards

Electric mobility app
SME inspire awards
2023

SME inspire awards

Growth leadership
IDA Design Awards 2022
2022

IDA design awards

Smart city platform
SME Chamber of India
2022

SME Chamber of India

SME of the year
Good design chicago
2021

Good design chicago

Connected car
UX design awards
2021

UX design awards

Connected car app
Digital Design Australia 2021
2021

Digital design australia

Connected car
Red dot design award
2020

Red dot design award

Connected car app
Good design chicago
2021

Good design chicago

Connected car
UX design awards
2021

UX design awards

Connected car app
Digital Design Australia 2021
2021

Digital design australia

Connected car
Red dot design award
2020

Red dot design award

Connected car app

Causes we support

We stand for a better world ensuring our business contributes to the well-being of the society

First sanskrit animated movie Punyakoti First sanskrit animated movie Punyakoti

First sanskrit animated movie

Co-sponsors
All India Kho-Kho Tournaments All India Kho-Kho Tournaments

All India Kho-Kho Tournaments

Sponsors
Shyamchi Aai Foundation for education Shyamchi Aai Foundation for education

Shyamchi Aai Foundation

Member director
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