UX Strategy, Research & Design Thinking from yuj

UX researcher conducting a user interview session - ux research process in action with journey maps and sticky notes
11 mins
The Complete UX Research Process: Methods, Tools & Real Examples
UI vs UX refers to two core disciplines in product design. UI (User Interface) covers the visual layer, buttons, colors, typography, and interactive elements. UX (User Experience) covers the structural layer research, user flows, usability, and information architecture. Both are essential: UI shapes how a product looks, while UX shapes how well it actually works.

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The Role of Empathy in Design Thinking
6 mins
Understanding user needs: The role of empathy in design thinking

In this blog, we will be taking a deeper dive into how user needs are understood through effective design thinking empat...

How emotional design helps improve digital products
4 mins
How emotional design helps improve digital products

Think of the last time you went onto a website or an app, and paid for the product or service. How did the website strik...

3 crucial non-design skills for UX designers in 2023
3 mins
3 crucial non-design skills for UX designers in 2023

When you think of UX designers, what skills do you associate with their day-to-day work? There is a lot more to UX than ...

Leveraging UX Design to alleviate the Ill effects of technology
5 mins
Leveraging UX Design to alleviate the Ill effects of technology

Technology is so ingrained into our day-to-day living today that we don’t even feel the pain of ‘information overloa...

How to be the best recruit
3 mins
How to be the best recruit

We have articulated some of the basics that new employees should have in their artillery when joining yuj. ...

The value of design thinking for product success
2 mins
The value of design thinking for product success

In today’s time, businesses are more cognizant of the faculty and benefits of design thinking as a strategic value add...

Solving the right problems with UX design
2 mins
Solving the right problems with UX design

To solve complex problems and help businesses deliver innovative solutions to alleviate their customers’ problems...

Creating the next-gen design leaders
2 mins
Creating the next-gen design leaders

The vision of yuj is to become one of the leading global UX design studio. However, vision alone doesn’t work ...

yuj-Mitra: Partners in Career Growth
2 mins
yuj-Mitra: Partners in Career Growth

yuj has been working with multinational clients including Fortune 500 companies, helping them deliver exceptional design...

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