UX Strategy, Research & Design Thinking from yuj

travel app design interface showing flight search results
New tech and UXBusiness of design
Sep 22, 2026 10 mins

Travel UX Design: How to Reduce Booking Friction

Travel app design succeeds when it simplifies choices that travelers shouldn't have to think about. Strong travel UX design shortens the distance between a search and a confirmed booking, using clear hierarchy, honest pricing, and contextual defaults, turning window-shoppers into paying guests.

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Handpicked collection of insights

  • All blogs
  • Agentic AI
  • Business of design
  • Careers in UX
  • Connected mobility
  • Different lens
  • Leading minds
  • New tech and UX
  • Remote UX series
  • Serious UX
  • UX design guide
  • Yuj in focus
featured creep
Leading mindsDifferent lens
Jul 18, 2024 4 mins

The Feature Trap: Less is More

product backlog
New tech and UXLeading minds
Jun 14, 2024 5 mins

The Hidden Cost of Product Backlogs: Why Your Best Ideas Get Buried

Executive's Guide to Identifying AI Applications
New tech and UXLeading minds
Jun 12, 2024 6 mins

Terminator vs. Toaster: Executive’s Guide to Identifying AI Applications

Empower the future of UX Design with Gen AI
UX design guideSerious UX
Apr 08, 2024 4 mins

How to Empower the future of UX Design with Gen AI

DesignHer celebrating women in design
Serious UXLeading minds
Mar 27, 2024 5 mins

DesignHer: Celebrating the Women in Design

End of Digital Transformation Era and What's Next?
UX design guideNew tech and UX
Jan 17, 2024 3 mins

End of digital transformation era and what’s next?

GOI puts a stop to sneaky online gimmicks - yuj supports this decision
Yuj in focusNew tech and UX
Jan 17, 2024 2 mins

GOI puts a stop to sneaky online gimmicks – yuj supports this decision

Unveiling the reality of digital transformation
UX design guideSerious UX
Dec 20, 2023 3 mins

Unveiling the reality of digital transformation

UX Trends That Are Reshaping the Automotive Sector Post Digital Transformation
New tech and UXLeading minds
Dec 15, 2023 3 mins

Steering into the future – UX trends reshaping the automotive sector

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FAQs

How can UX improve digital lending adoption?
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By simplifying application flows, qualified users can finish them. Long, high-effort forms lose applicants at exactly the moment they are ready to convert.
How can banks reduce application abandonment?
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Find the steps where applicants quit, usually where the app asks for too much, too soon, then redesign those steps to show value before demanding effort.
How can healthcare organisations improve patient and clinician experiences?
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By designing around the needs of both patients and clinicians, healthcare tools become easier to use and more effective. Good UX reduces stress for patients, saves time for clinicians, and helps deliver better care because in healthcare, every interaction matters.
How can mobility businesses improve booking and service experiences?
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By removing friction from the moments that matter (booking, tracking, and service) and designing for real conditions like poor connectivity and users in a hurry.
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