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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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wireframes ux design compared with digital prototyping of the same screen
UX design guide
Jul 16, 2026 • 8 mins

Wireframing vs Prototyping in UX: When to Use Which and How to Test Both

ai product design comparison of an AI demo versus the same product at scale
UX design guide•Agentic AI
Jul 14, 2026 • 8 mins

Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

Handpicked collection of insights

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Navigating the Agentic Era
Yuj in focus•UX design guide
Nov 18, 2025 • 3 mins

Navigating the Agentic Era: Redefining UX for Real-World Impact

Designing Systems That Think with Purpose
Yuj in focus•UX design guide
Nov 10, 2025 • 2 mins

The Future of Intelligence: Designing Systems That Think with Purpose

era-of-behaviour-system
UX design guide•Serious UX
Jun 18, 2025 • 3 mins

Behavioural Systems: The Next Evolution of Design

designing ai that works for human being
Business of design•Agentic AI
May 06, 2025 • 3 mins

Designing AI That Works for Humans: Why Agent Design Matters Now

The Impact of UX Design on E-Commerce Growth
Serious UX•New tech and UX
Nov 06, 2024 • 6 mins

From Browsing to Buying: The Impact of UX Design on E-Commerce Growth

Need for AI-Driven Hyperpersonalization in Digital Products
Serious UX•New tech and UX
Oct 15, 2024 • 5 mins

Need for AI-Driven Hyperpersonalization in Digital Products

Why Your Product Is Struggling to Stand Out
UX design guide•Leading minds
Sep 25, 2024 • 4 mins

Why Your Product Is Struggling to Stand Out (And How to Fix It)

featured creep
Leading minds•Different lens
Jul 18, 2024 • 4 mins

The Feature Trap: Less is More

product backlog
New tech and UX•Leading minds
Jun 14, 2024 • 5 mins

The Hidden Cost of Product Backlogs: Why Your Best Ideas Get Buried

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