Handpicked collection of insights
Up for the real UX challenge in 2017?
This blog is excerpts from my keynote address at UX India conference in November 2016. UX impact on a product...
Experience design for The Reality or The Matrix?
Many billionaires now think that we are indeed living in a matrix like world – a computer simulation of sorts...
Explaining UX Design to a Lay Person
Every UX designer knows the joys and frustrations of explaining what she or he does to people who do not have a backgrou...
Indian Users ‘Ke Liye Chalta Hain’
Since the economic liberalization in the early 1990s, several multinational companies who entered deep into Indian marke...
Beautiful Design vs. Informed Design
In Mary Shelley’s gothic masterpiece, ‘Frankenstein’, a young scientist creates a miracle by bringing the dead to ...
Importance of UX in Application Development
Till not very long ago, application development used to follow a process where User Experience came last....
Experience Design Has Arrived
One of the signs of a process gaining prominence in usage is that people create acronyms out of its terms. User Experien...
Calculating ROI for UX
Calculating the Return on any investment can be very tricky, if not planned for before the investment is made....
How to Go About Selecting a UX Agency / Partner?
Research has established that improved customer and user experience has a direct impact on product and brand loyalty...












