UX Strategy, Research & Design Thinking from yuj

travel app design interface showing flight search results
New tech and UXBusiness of design
Sep 22, 2026 10 mins

Travel UX Design: How to Reduce Booking Friction

Travel app design succeeds when it simplifies choices that travelers shouldn't have to think about. Strong travel UX design shortens the distance between a search and a confirmed booking, using clear hierarchy, honest pricing, and contextual defaults, turning window-shoppers into paying guests.

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Handpicked collection of insights

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  • Connected mobility
  • Different lens
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  • Remote UX series
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  • Yuj in focus
The Role of Empathy in Design Thinking
UX design guideSerious UX
Apr 13, 2023 6 mins

Understanding user needs: The role of empathy in design thinking

How emotional design helps improve digital products
UX design guideSerious UX
Mar 24, 2023 4 mins

How emotional design helps improve digital products

3 crucial non-design skills for UX designers in 2023
Yuj in focusUX design guide
Feb 14, 2023 3 mins

3 crucial non-design skills for UX designers in 2023

Leveraging UX Design to alleviate the Ill effects of technology
Yuj in focusUX design guide
Nov 24, 2022 5 mins

Leveraging UX Design to alleviate the Ill effects of technology

How to be the best recruit
UX design guideCareers in UX
Nov 10, 2021 3 mins

How to be the best recruit

The value of design thinking for product success
Yuj in focusSerious UX
Oct 04, 2021 2 mins

The value of design thinking for product success

Solving the right problems with UX design
Serious UXNew tech and UX
Sep 20, 2021 2 mins

Solving the right problems with UX design

Creating the next-gen design leaders
New tech and UXCareers in UX
Aug 19, 2021 2 mins

Creating the next-gen design leaders

Happiness quotient at yuj
New tech and UXCareers in UX
Jun 14, 2021 5 mins

Happiness quotient at yuj

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FAQs

How can UX improve digital lending adoption?
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By simplifying application flows, qualified users can finish them. Long, high-effort forms lose applicants at exactly the moment they are ready to convert.
How can banks reduce application abandonment?
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Find the steps where applicants quit, usually where the app asks for too much, too soon, then redesign those steps to show value before demanding effort.
How can healthcare organisations improve patient and clinician experiences?
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By designing around the needs of both patients and clinicians, healthcare tools become easier to use and more effective. Good UX reduces stress for patients, saves time for clinicians, and helps deliver better care because in healthcare, every interaction matters.
How can mobility businesses improve booking and service experiences?
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By removing friction from the moments that matter (booking, tracking, and service) and designing for real conditions like poor connectivity and users in a hurry.
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