UX design guide•Serious UX
Aug 13, 2026
•
14 mins
UX Strategy, Research & Design Thinking from yuj
UX design guide•Business of design
Aug 24, 2026
•
10 mins
User Journey Mapping: How to Visualise Experience and Fix the Gaps That Matter
User journey mapping is the practice of visualizing every step a person takes with your product, from first touch to final goal. It captures actions, thoughts, and emotions at each stage, then exposes the friction that costs you users. Teams use it to fix gaps, cut drop-off, and design around real behavior.
Related Blogs
New tech and UX•Agentic AI
Aug 10, 2026
•
9 mins
Designing for emotional connections
You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us.
Read more
Handpicked collection of insights
Yuj in focus•UX design guide
Oct 13, 2020
•
4 mins
Importance of User Research in Business Resiliency
UX design guide•Serious UX
Oct 01, 2020
•
5 mins
How Product Companies Can Become Resilient with Serious UX
FAQs
How can UX improve digital lending adoption?
By simplifying application flows, qualified users can finish them. Long, high-effort forms lose applicants at exactly the moment they are ready to convert.
How can banks reduce application abandonment?
Find the steps where applicants quit, usually where the app asks for too much, too soon, then redesign those steps to show value before demanding effort.
How can healthcare organisations improve patient and clinician experiences?
By designing around the needs of both patients and clinicians, healthcare tools become easier to use and more effective. Good UX reduces stress for patients, saves time for clinicians, and helps deliver better care because in healthcare, every interaction matters.
How can mobility businesses improve booking and service experiences?
By removing friction from the moments that matter (booking, tracking, and service) and designing for real conditions like poor connectivity and users in a hurry.
