UX strategy is the plan for how a product works for the people using it. Product strategy is the plan for what the product does and who it is for. When both support the same business goal, design improves real metrics such as adoption, retention, and revenue. A shared UX strategy framework makes that link clear.
You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us.