UX Strategy, Research & Design Thinking from yuj

product design agency hiring checklist showing what to look for before choosing a design partner
UX design guide•Serious UX
Oct 09, 2026 • 13 mins

Digital Product Design Agency: How to Hire the Right One

A good digital product design agency does more than make screens look good. Before hiring, check five things: proof of research-led work, outcomes tied to business metrics, depth in your industry, a clear process from discovery to developer handoff, and a team willing to challenge your brief. Evidence matters more than a pretty portfolio.

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Handpicked collection of insights

  • All blogs
  • Agentic AI
  • Business of design
  • Careers in UX
  • Connected mobility
  • Different lens
  • Leading minds
  • New tech and UX
  • Remote UX series
  • Serious UX
  • UX design guide
  • Yuj in focus
Excerpts-from-my-keynote-Demand-Supply-gap-in-at-UXIndia-conference-e1622033506337
Yuj in focus•Leading minds
Jul 20, 2017 • 1 min

Talent demand-supply gap: UX India 2017

Principles of Human Cognition and its influence on design
UX design guide•Different lens
Jun 13, 2017 • 3 mins

Principles of Human Cognition and its Influence on Design

Design-rationale-is-your-only-armour-Part-1-e1622033615839
UX design guide•Leading minds
May 23, 2017 • 0 min

Design rationale is your only armour – Part 1

7 mindests to apply in design thinking
Different lens•Business of design
Apr 20, 2017 • 5 mins

7 Mindsets to Apply Design Thinking

Up for the real UX challenge in 2017_
Leading minds•Careers in UX
Jan 03, 2017 • 0 min

Up for the real UX challenge in 2017?

Experience-design-for-The-Reality-or-The-Matrix_-e1622054113924
Leading minds
Oct 07, 2016 • 0 min

Experience design for The Reality or The Matrix?

EXplaining UX design to a lay person
Different lens
Jun 03, 2016 • 0 min

Explaining UX Design to a Lay Person

Indian users ‘ke liye chalta hain’
Leading minds
Mar 11, 2016 • 0 min

Indian Users ‘Ke Liye Chalta Hain’

Beautiful-because-its-informed-copy
Leading minds
Feb 18, 2016 • 0 min

Beautiful Design vs. Informed Design

FAQs

How can UX improve digital lending adoption?
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By simplifying application flows, qualified users can finish them. Long, high-effort forms lose applicants at exactly the moment they are ready to convert.
How can banks reduce application abandonment?
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Find the steps where applicants quit, usually where the app asks for too much, too soon, then redesign those steps to show value before demanding effort.
How can healthcare organisations improve patient and clinician experiences?
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By designing around the needs of both patients and clinicians, healthcare tools become easier to use and more effective. Good UX reduces stress for patients, saves time for clinicians, and helps deliver better care because in healthcare, every interaction matters.
How can mobility businesses improve booking and service experiences?
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By removing friction from the moments that matter (booking, tracking, and service) and designing for real conditions like poor connectivity and users in a hurry.
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