Design-Led
Transformation
at Global Scale
A decade-long strategic partnership delivering enterprise-grade UX across multiple platforms
Partnership Background
Delivering consistent, high-quality design across complex commercial portfolios remains a critical challenge for life sciences organisations. YUJ Design’s decade-long partnership with one of the largest management consulting and professional services firms addresses the challenge of delivering high-quality design through specialised designers who embed directly within product teams to support digital transformation and user-centred design initiatives.
40+
Stakeholders- Product, Engineering, IoT Platform, Marketing, Digital, CRM, Testing, and IT Vendors
80+
Release Cycles
13-18
Month Long Varied Projects
10+
Years of Engagement
15+
Product Lines
35+
Designers & Developers
700+
Design Sprints
The Partnership Journey
Experience Design COE Framework
Client Speak
The Experience Design Centre framework that YUJ implemented transformed how we approach design at scale. We went from fragmented design efforts to a mature, predictable operation with zero escalations. YUJ doesn't just deliver design—they've built a sustainable design capability that scales with our business.
Impact by Design
Operational Excellence
- Zero escalations through robust PCMS
- Zero attrition over 3 years
- Accurate demand forecasting
- Quarterly Design Operations Reviews
Partnership Growth
- From 3 to 32-member integrated team
- 250% growth over 10 years
- 30% projected growth next 5 years
Innovation Leadership
- 10+ industry-first solutions
- First-time iPad support for field teams
- Component library & UI (DLS) supporting scalable design systems
Practice Standardization
- Standardized design thinking workshops
- 150,000+ hours of user research
- Design-dev handshake process
- Measurement framework (ABT model) enabling data-driven UX
Business Impact
- Design consulting on RDE AI & BT
- Executive demos for stakeholders
- Enhanced customer reviews & adoption
Design Maturity Transformation
- From "Interested" to "Committed" level
- Design drives core strategy
- Strategic differentiator in the market through human-centred design
- Leadership champions design thinking
