Excerpts from my keynote ‘Demand-Supply gap in UX’ at UXIndia conference

Have you ever wondered how you can influence the audience with your design? It will happen with your awareness about common principles of human cognition. With knowledge of these, designers can make better design decisions. Weighing different solutions requires designer to understand users’ needs and requirements.

As an interaction designer your primary responsibility is to ensure that your designs meet the business goals as well as users needs and expectations. Business stakeholders may not know the nuances of design but would show zealous participation in design reviews.

Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem.

This blog is excerpts from my keynote address at UX India conference in November 2016. UX impact on a product is directly proportionate to the quality of the talent driving the design initiative.

Many billionaires now think that we are indeed living in a matrix like world – a computer simulation of sorts, and everything is being managed by the simulation.

Every UX designer knows the joys and frustrations of explaining what she or he does to people who do not have a background to UX Design.

Since the economic liberalization in the early 1990s, several multinational companies who entered deep into Indian markets with the confidence of global success behind them were in for a shock…

In Mary Shelley’s gothic masterpiece, ‘Frankenstein’, a young scientist creates a miracle by bringing the dead to life. But in his blind passion for his work, he disregards the grotesqueness of the output.

Till not very long ago, application development used to follow a process where User Experience came last. But seen from the user’s point of view, the UX is the first, and in many cases the only…

One of the signs of a process gaining prominence in usage is that people create acronyms out of its terms. User Experience (UX), has certainly arrived in that sense. Interestingly, a new field of …

Research has established that improved customer and user experience has a direct impact on product and brand loyalty and ultimately revenues. It has become critical for businesses to choose UX …

Clients often ask us: “Have you designed for our domain before? Do you have examples from our domain?” some emphasize, “Our domain is unique and different” while others are just starting their UX journey.

At an awesome alumni meet with my school friends I shared that I’m a ‘designer’ involved in designing products, but they all failed to understand my work. Thus, today I thought about deciphering …

Today, life without technology is unimaginable. High penetration of internet across various sections of society has made platforms like WhatsApp, WeChat and Instagram popular. Why do we love …

Delight is understood as the result of an experience where one receives more than what one expects. This simplistic definition holds good for a world that deals in commodities. Especially in scenarios where …

One of the most challenging aspects of running a process, any process and not just a design process, is to get people from different stages of the process to work together. The output of one set of people …

Which economy are we really in today? From the time humankind started consciously recording events for archival purposes, our world has seen about four different types of economies, often over…

They say “Opportunity knocks your door only once” for me it’s the opposite, I believe opportunities are everywhere, you just got to pick the right one for yourself!