How design gives business a competitive advantage?

Anyone working in design industry knows that User Experience (UX) is a catchword in the design world. From website design to content marketing campaigns, everything is based on UX design principles. Over the last couple of years, a quite new term has come into picture on job advertisements – UX writer. On throwing a glance at job advertisements, you can see several companies searching for UX writers.

Organizations have collectively bled billions of dollars every year on crafting seamless experiences to attract, serve and retain their customers. They launch new websites and apps, build chatbots, answer thousands of questions in call centers; market and advertise new channels; re-engineer services; enhance processes. To summarize, they create and manage an ecosystem of touch-points that add up to customer experience within digital and physical spaces.

Graphical symbols or icons that represent information visually is one of the most successful inclusions made to the user-computer interface. Icons present a fair amount of information in a brief but comprehensive manner. Nevertheless, dense use of visual identities can result in cognitive overload, having an adverse effect on user’s decision-making performance. So, it is important to explore alternative ways of communication and sound is a powerful alternative since humans can process sound quicker. Here a non-verbal audio message – earcon came into picture.

Client relationship is one of the crucial aspects of handling a project. The success of the project largely depends on developing a healthy rapport with the client. Any difference of opinion could put such a development in jeopardy for current and future projects. Therefore, while interacting with any client, it is critical to maintain an open mind and remain composed at all times. Patience in stressful situations will take you a long way and rally the project forward. Utilising your positive energy, knowledge and maturity will help put an end to any awkwardness caused, if such differences arise.

YUJ Designs is based in Pune, the city of Design Entrepreneurs. Teeming with zest, the city’s culture of historical glory and educational multiplicity is resonated in various aspects. And that sets the premise…

In the first YUJ Bulletin, we talk about what we have been up to in the last quarter – Silicon India Company of the Year Feature, office trip, our growing team, new office and much more…

One fine Sunday morning, instead of the usual ‘Good Morning’ messages, I woke up with a nice little SMS from my bank saying that my XXXXABCD card number has been blocked.

Beyond the awards and recognition, a consistent factor in the growth and pride of our team lies in an important aspect – our clients. Through meaningful business relationships, we’re able to grow, improve, and evolve constantly. We place a high value on these experiences and want to showcase the projects that have motivated us to succeed time and time again. For that reason, we’ve partnered with Clutch to give an inside look of our operations and provide onlookers an intimate view of what it’s like to work with us.

As designers we define design in several different ways. But the essence of it comes down to strategized objects, systems or user interactions. This is done to encourage users to take appropriate actions in a desired manner.

Cyber security is a stream that follows preventive methods to protect information from being stolen, compromised or attacked. This stream requires a deep understanding of potential computer threats and malicious activities. Cyber security also deals with controlling physical access to hardware which is connected to a network.

Being an intern is not an easy job. After all, it’s not just about the project you are working on, It is more about how you work and less about what you work. There is a lot to learn in a short amount of time.

We were recently recognized by Clutch, a B2B platform that connects buyers with providers in the IT, marketing and design spaces. They use a proprietary methodology to review technology companies from around the globe and feature the best ones in their leader’s matrices.

“UX impact on a product is as much as the talent that works on the design. In other words, the quality of the product is directly proportionate to the quality of the talent driving the design initiative.”

Have you ever wondered how you can influence the audience with your design? It will happen with your awareness about common principles of human cognition. With knowledge of these, designers can make better design decisions. Weighing different solutions requires designer to understand users’ needs and requirements.

As an interaction designer your primary responsibility is to ensure that your designs meet the business goals as well as users needs and expectations. Business stakeholders may not know the nuances of design but would show zealous participation in design reviews.

Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem.

This blog is excerpts from my keynote address at UX India conference in November 2016. UX impact on a product is directly proportionate to the quality of the talent driving the design initiative.

Many billionaires now think that we are indeed living in a matrix like world – a computer simulation of sorts, and everything is being managed by the simulation.

Every UX designer knows the joys and frustrations of explaining what she or he does to people who do not have a background to UX Design.

Since the economic liberalization in the early 1990s, several multinational companies who entered deep into Indian markets with the confidence of global success behind them were in for a shock…

In Mary Shelley’s gothic masterpiece, ‘Frankenstein’, a young scientist creates a miracle by bringing the dead to life. But in his blind passion for his work, he disregards the grotesqueness of the output.

Till not very long ago, application development used to follow a process where User Experience came last. But seen from the user’s point of view, the UX is the first, and in many cases the only…

One of the signs of a process gaining prominence in usage is that people create acronyms out of its terms. User Experience (UX), has certainly arrived in that sense. Interestingly, a new field of …

Research has established that improved customer and user experience has a direct impact on product and brand loyalty and ultimately revenues. It has become critical for businesses to choose UX …

Clients often ask us: “Have you designed for our domain before? Do you have examples from our domain?” some emphasize, “Our domain is unique and different” while others are just starting their UX journey.

At an awesome alumni meet with my school friends I shared that I’m a ‘designer’ involved in designing products, but they all failed to understand my work. Thus, today I thought about deciphering …

Today, life without technology is unimaginable. High penetration of internet across various sections of society has made platforms like WhatsApp, WeChat and Instagram popular. Why do we love …

Delight is understood as the result of an experience where one receives more than what one expects. This simplistic definition holds good for a world that deals in commodities. Especially in scenarios where …

One of the most challenging aspects of running a process, any process and not just a design process, is to get people from different stages of the process to work together. The output of one set of people …

Which economy are we really in today? From the time humankind started consciously recording events for archival purposes, our world has seen about four different types of economies, often over…

They say “Opportunity knocks your door only once” for me it’s the opposite, I believe opportunities are everywhere, you just got to pick the right one for yourself!