yuj now part of the Design Business Case at IIM-B

YUJ Designs now part of the Design Business Case at IIM-B

We applaud Prof. Raghunath S for encouraging a dialogue on the less talked about topic ‘Design Entrepreneurship.’ It was a rewarding opportunity for our leaders to connect and share their experiences. Prof. S. Raghunath prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

YUJ Designs was formed with a vision to take India on the global design capability map. According to the founder and CEO, Mr. Samir Chabukswar, India was always perceived as the western world’s back office for technology needs in the early 2000s. If the companies had any requirement for tech development, they used to look at India.

However, any design needs were addressed in-house or sub-contracted to US design studios. The markets have transitioned since 2009 to 2022. It is with the same vision – Empowering the world with UX design, YUJ is still catering through a team of 200+ Design Consultants. Every initiative and breakthrough at YUJ Designs is meant to achieve Impact by Design through: Empathy and Data.

The future of YUJ lies in going beyond the realm of digital design by building capabilities, providing services in Systems design, Service design, and advanced tech.

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