Handpicked collection of insights
Brand Recognition and Cognitive Response
What is brand? Brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image...
Use haptics for better experience
As interaction designers, though we primarily work on digital interactions, we are not just influenced by digital produc...
How to Include User Psychology in Design Routine
You are creating a new product but don’t seem to find a direction or know where or how to start. Design is about achie...
‘Don’t judge a designer by their looks’
‘Don’t judge a designer by their looks’, words I often want to think out loud. Every time I meet a new client for ...
Technology Making Us Smarter or Dumber
We have been resorting to automation to improve the working conditions and lifestyles of people, doing more...








