Handpicked collection of insights
Principles of Human Cognition and its Influence on Design
Have you ever wondered how you can influence the audience with your design? It will happen with your awareness...
Design rationale is your only armour – Part 1
As an interaction designer your primary responsibility is to ensure that your designs meet the business goals...
7 Mindsets to Apply Design Thinking
Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems...
Up for the real UX challenge in 2017?
This blog is excerpts from my keynote address at UX India conference in November 2016. UX impact on a product...
Experience design for The Reality or The Matrix?
Many billionaires now think that we are indeed living in a matrix like world – a computer simulation of sorts...
Explaining UX Design to a Lay Person
Every UX designer knows the joys and frustrations of explaining what she or he does to people who do not have a backgrou...
Indian Users ‘Ke Liye Chalta Hain’
Since the economic liberalization in the early 1990s, several multinational companies who entered deep into Indian marke...
Beautiful Design vs. Informed Design
In Mary Shelley’s gothic masterpiece, ‘Frankenstein’, a young scientist creates a miracle by bringing the dead to ...
Importance of UX in Application Development
Till not very long ago, application development used to follow a process where User Experience came last....












