In A Nutshell

Grihashakti is an online customer portal for home loan application. It enables customers to check their eligibility, lets them complete their loan application digitally and at ease. YUJ Designs redesigned the portal for a simplified and enhanced user journey with the right amount of information, and used persuasion in design so customers could complete their home loan application in a shorter time.

Questions-amico

Defining the Problem

The design audit of the previous customer portal revealed
less engagement with customers on account of loads of information being asked while applying for a home loan. Though business seemed to be requiring a lot of data to process home loan applications, this overload of questions
was causing users to drop-off at various points during the process. The awareness and discoverability of the brand
was low from the perspective of the audience.

Questions-amico

Defining the Problem

The design audit of the previous customer portal revealed less engagement with customers on account of loads of information being asked while applying for a home loan. Though business seemed to be requiring a lot of data to process home loan applications, this overload of questions was causing users to drop-off at various points during the process. The awareness and discoverability of the brand was low from the perspective of the audience.

Question We Asked Ourselves

How can we build a platform that asks for optimum information from the user
before presenting the soft offer?

Design Solution

The solution lies in striking the right balance and by letting
the user know why a particular piece of information is
important for processing their application. Our design focus
was to provide users with short steps and persuade them to
take the very next action so they could reach the approved
in-principle stage of the application in an effortless and seamless manner.

Website and Phone mockup

Design Solution

The solution lies in striking the right balance and by letting the user know why a particular piece of information is important for processing their application. Our design focus was to provide users with short steps and persuade them to take the very next action so they could reach the approved in-principle stage of the application in an effortless and seamless manner.

Website and Phone mockup
Fullerton platform caters

The platform caters to two kinds of users – new users and existing customers. We designed a seamless journey that caters to the needs of both the users with multiple touch points to assist the users.

Fullerton principle of progressive

By using the principle of progressive disclosure, we designed interactions that mimic the natural way for the brain to process data. We provided instant gratification with simpler steps, that the users can complete on their own.

Fullerton live assistance

Live assistance was available wherever user felt stuck. We engaged the user by offering them simplified steps and shorter milestones in their journey. We also offered pro-tips to help users make better informed decisions.

Fullerton redesign included

The redesign included the right distribution of information, and offered an overview of all the steps involved in the user journey. This gave the users confidence and a sense of control over entire process.

Fullerton designed interactions

The entire experience eased the customer through asking for small bytes of information up-front, maintaining trust. At the same time offering additional intuitive assistance like the option to customize the offer among others.

Fullerton background illustration

Business Impact

Fullerton 32
Fullerton 20
Fullerton 13
Fullerton 30
Explore Other Work
WordPress Image Lightbox