A Decade-Long
Design Partnership
with Tech Giant
A decade of 100+ projects with a global tech leader across Aerospace, Manufacturing, Industrial, and Asset Management.
Partnership Background
Delivering consistent, high-quality design across complex industrial portfolios remains a critical challenge for global technology leaders. YUJ's decade-long partnership with a Fortune 50 conglomerate addresses this through two complementary service models:
- Xpert (Embedded Talent):
Specialized designers who embed directly within client teams—functioning as an integrated extension of their design capability, working alongside product managers and engineering teams. - Xtend (Design Teams):
Dedicated project-based teams that deliver end-to-end design solutions—from research and strategy through execution and implementation—for specific product initiatives.
40+
Stakeholders - Product, Engineering, IOT Platform, Marketing, Digital, CRM, Testing, and IT Vendors
10+
Years of Engagement
250K+
Design & Research Hours
13-18
Month Long Varied Projects
60+
Enterprise, Complex Products
50+
Designers & Developers
100+
Projects Delivered
Client Testimony
Over our 10-year partnership, YUJ has evolved from a design execution partner to a strategic advisor. Their dual model- embedding talent within our teams while delivering dedicated project outcomes- gives us the flexibility and quality we need at enterprise scale.
YUJ Designs has provided us complete end-to-end UX Design services. The quality of their deliverables was as per our global requirements. Their understanding of our processes enabled us to work seamlessly as an integral team, rather than an external consultant. YUJ is truly our partner in design
The embedded design team from YUJ understood our complex industrial workflows better than some of our own team members. Their ability to translate technical requirements into intuitive interfaces has been game-changing for user adoption.
Working with YUJ's Xtend teams on our aviation safety systems required deep domain knowledge and precision. They delivered beyond expectations- balancing regulatory compliance with exceptional user experience in high-stakes environments.
The Partnership Journey
Foundation Building
Introduced design thinking workshops and user-centered design practices
- Built initial team of 12 designers (Xpert model)
- Conducted first comprehensive user research initiative for India market
- Delivered foundational projects establishing design methodology and collaboration frameworks
Vertical Expansion
Established domain-specific design patterns and industry-compliant design systems
- Grew to 18 designers across multiple industry verticals
- Launched premier multi-year initiatives with dedicated teams (Xtend model)
- Expanded capabilities into manufacturing and building infrastructure domains
Excellence Recognition
Pioneered accessibility standards and inclusive design practices across industrial applications
- Expanded to 22 designers achieving 94% client satisfaction metrics
- Established YUJ as strategic design partner across aerospace and healthcare domains
- Delivered award-winning solutions recognized for innovation and user experience
Strategic Deepening
Introduced advanced research methodologies including field studies in industrial environments and specialized domain research
- Scaled to 30+ designers embedded across product teams (Xpert)
- Delivered transformative solutions: Real-Time Health Monitoring, Cyber Attack Prediction systems
- Drove multiple process automation initiatives for operational transformation
Enterprise-Wide Impact
Established Center of Design Excellence model, driving innovation through AI/ML integration, predictive analytics visualization, and next-generation industrial interfaces
- Optimized to 50+ designers and developers across both service models
- Delivered 100+ projects across 5 major industry verticals
- Contributed 250K+ design and research hours
A Structured Design Management Framework
What began as a discovery phase focused on research, audits, and roadmapping has evolved into a fully integrated partnership. We've moved through foundational setup and strategic alignment to reach our current stage of sustained operations and maintenance excellence.
Discover
Business
Ecosystem
Ecosystem
UX Design
Audit
Audit
Digital
Roadmap
Roadmap
Research &
Findings
Findings
0 - 3 months
Setup & Strategise
Methodology &
Templates
Templates
Interface Design
Standards
Standards
Tools, Facilities
& Systems
& Systems
Training &
Certification
Certification
Reporting &
Governance
Governance
Functional
Integration
Business
Product
Technology
Workforce
Management
Forecasting
Recruitment
Resources
6 - 9 months
Operate
Projects
Project 1
Project 2
Project 3
Project n
9 - 12 months
Maintain
Customer
Data Repository
Data Repository
Reporting &
Governance
Governance
Quality
Improvement
Improvement
Training &
Upskilling
Upskilling
ROI
Awareness
Awareness
Evolving
Design Systems
Design Systems
9 - 12 months
Impact by Design
Partnered to Establish India Design Center
Set up Center of Design Excellence enabling local talent development and proximity to engineering teams
Consistent Quality Through Robust Governance
Implemented project and change management systems for seamless collaboration, on-time delivery, and zero major design revisions over 3 years.
30% of global projects
India team drives nearly one-third of all Center of Design Excellence initiatives worldwide
Led innovation-driven outcomes
Pioneered Real-Time Health Monitoring platform and multiple award-winning solutions
Shifted mindset: tech-driven → design-driven
Successfully transformed organizational approach from feature-first to user-centric design thinking
