To launch a software product that understands the users’ psyche is not easy. Whether you are in the middle of a digital transformation journey or software product revamp, user experience is key to your products’ success.
Users are exposed to the design of the products and care less about the technology platform and backend. So, though the proportion of design in your product or digital transformation is meager, the contribution of design in the success of your product is significant.
High-quality resources in the UX design domain are scarce. It is only fair that apprehensions surrounding outsourcing the design aspect of a product are considered valid. Outsourcing the design to a subject matter expert such as a specialized UX design studio will benefit the product and the business.
Let us look at some of the parameters in-depth, that will define the advantages of hiring the specialized UX design experts.
1. The Backbone of Design Impact: Process
10x value can be generated at 1/10th of the investment
Product companies do not have the bandwidth and the respective expertise to develop the product user experience in-house entirely. Most often the companies that attempt triggering the design efforts internally, work in a reactive-way instead of functioning in a well-thought manner. It hinders their UX design efforts from gaining full potential.
The impact of end-to-end design practices matters, considering the 10x value that can be generated at the 1/10th of the investment. These practices and processes yield the result that the product companies are looking for. Understanding the users’ behavior, needs, goals, and informing these with the business goals, success criteria, and technological feasibility is essential.
Informed-design practices and UX design processes guarantee far more engaging design solutions. These practices endorse testing and validating the design with users to de-risk your designs before hitting the markets. Stakeholder management, conversion of innovative ideas into feasible prototypes require a UX design expert. The fundamental benefit of hiring a specialized UX design studio is the expertise that they bring in.
2. The Essential Ingredient: Talent
At the heart of serious UX design impact, are great designers.
These great designers are the people who have already worked as experts in UX design capacity. These are high-quality designers with a strong sense of design impact and feasibility of the technology. They do not restrict the possibilities of their designs as per the limitations that the development probabilities might bring in.
Instead, these designers drive better designs through their collaborative and trans-disciplinary approach. Their experience of working on multiple projects comes in handy in such scenarios. With a lack of expertise, there is always a fear of limiting the output in terms of experimentation and the enriched user experience.
These talented designers not only bring in their design expertise but also improve the quality inputs elicited during user research and testing. These reflect in high-quality outputs devoid of investing excessive time and money in developing misaligned and unnecessary product features. Thus saving businesses from multiple risks and cutting back a considerable percentage of costs.
3. Innovation through Diversity: Multiple Domain Expertise
Diversity in experience facilitates an unbiased view.
It is advantageous for design teams to showcase multi-domain expertise. Previous experience of working on other domains adds to the depth of understanding of a specific domain. The wide range of knowledge and expertise is quite essential to understand the solutions and possibilities that can be delivered.
Their multiple domain expertise of user-centered design can make the solutions more humane, and help the end customer solve the crucial problems. There is also a benefit of bringing in ideas and innovations from cross-domains that can be applied.
The multi-domain expertise prevents the designer to be in love with their designs and objectively improvise on the provided solutions with the right goals in sight. It results in an unbiased view that facilitates experimentation with the right intent and innovation. The specialized UX design teams may explore more options, experiment more.
4. Operational Agility: Engagement Model
Agility is crucial to the product’s time to market.
A specialized UX design studio can move in a very agile way. While implementing all the right checks and balances. This approach ensures the designs will be delivered within the set timeline. And that the designs pass all the criteria of standardized user experience.
The engagement model of the specialized UX design studios is such that they deliver the projects in a structure of impact. Their work will directly reflect the product ROI, delivering a guarantee on the impact of the design solutions. In a way, the UX design experts work towards a shared risk with the product companies.
Another crucial aspect here is the time. It is beneficial to outsource the design aspects to an expert as they can commence the work in a much faster timeline and are most responsive to change.
There is an additional decision marker to be considered. Outsourcing most often attracts management overheads. Contrary to popular belief, outsourcing UX design to a specialized UX design studio improves the bottom line of the business.
Specialized UX design studios function in a meticulous process-driven, systematic way. And with the potential to drive the product success through even 100% offshore management and delivery.
An association with an expert UX design team is always a smart business decision. The potential reflects in ROI internally as well as externally. Increase in user’s productivity and efficiency to complete the desired task, decrease the errors, reduce the dependency on training and customer support.
The user-focused products fare exceptionally well among the users, increasing sales, and once again affecting the business ROI. It is yet another reason why making the switch to an expert UX product designer is crucial in the earlier stage of the design cycle.
Your product is only as successful as your product manager. And the best way to predict the future of your product is to create it with the help of specialized UX design companies. With UX design partners like YUJ Designs, you have everything you need to deliver exceptional products that generate maximum customer value.