Why Content & IA Audit is Essential for Digital Success
Great design starts with great content strategy and flawless information architecture.
Content and IA audits expose gaps between user needs and your digital experience, helping teams spot friction, optimize journeys, and build experiences that resonate.
88%
of online consumers are less likely to return to a site after a poor experience
- Forrester
38%
of users stop engaging if the content or layout is unattractive
- Adobe
35%
of potential revenue is lost to poor IA and content misalignment.
- Forrester
Seven dimensions of digital excellence — measured, analysed, optimised.
We evaluate your digital experience across 7 critical dimensions to uncover strengths, gaps, and growth opportunities:
Homepage & First Impressions
Visual appeal, clarity of messaging, key CTAs, load speed
Navigation & IA
Visual appeal, clarity of messaging, key CTAs, load speed
Content & Messaging
Tone, depth, visual variety, thought leadership, localisation
Visual Design & Branding
Consistency, brand alignment, imagery quality, modern UI trends
User Experience (UX)
Mobile readiness, interactivity, error handling, task efficiency
Technical Performance
Speed, SEO, accessibility, scalability, security
Competitive Differentiators
UVP clarity, standout features, innovation, social proof
Audit Deliverables & Process Timeline
From analysis to action - comprehensive insights that drive results.
What You Receive:
Comprehensive Audit Report
- Detailed analysis across all seven dimensions
- Scoring matrix with performance benchmarks
- Visual documentation of the current state
Actionable Recommendations
- Prioritised improvement opportunities
- Implementation roadmap with timelines
- Resource requirements and effort estimates
Content Strategy Framework
- Content gaps analysis
- Messaging optimisation suggestions
- Content governance recommendations
Information Architecture Blueprint
- Site structure recommendations
- Navigation optimisation strategies
- User journey mapping improvements
Design Handoff Package
- Wireframe annotations
- Content requirements documentation
- Technical specifications for implementation
Audit Process Timeline:
Week 1: Discovery & Analysis
- Current state assessment
- Competitor benchmarking
- User research integration
Week 2: Evaluation & Scoring
- Framework application
- Performance measurement
- Gap identification
Week 3: Strategy & Recommendations
- Action plan development
- Priority matrix creation
- Implementation roadmap
Week 4: Presentation & Handoff
- Findings presentation
- Design team briefing
- Next steps planning
Success Stories
