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Revolutionising farming landscape

Empowering farmers by designing experiences around farm equipment management and use

Enhancing human connections

lightbulbIn a nutshell

Farmers worldwide face market uncertainty that significantly impact their livelihoods and decision-making processes. The partnership between yuj and a leading farm equipment manufacturer offers farmers a transformative solution by providing real-time status and performance data for their machinery,accessible from the comfort of their homes. This transparency empowers farmers to make data-driven decisions promptly, minimising financial losses and optimising workflow efficiency.

nutshell tractor

lightbulb In a nutshell

Farmers worldwide face market uncertainty that significantly impact their livelihoods and decision-making processes. The partnership between yuj and a leading farm equipment manufacturer offers farmers a transformative solution by providing real-time status and performance data for their machinery,accessible from the comfort of their homes. This transparency empowers farmers to make data-driven decisions promptly, minimising financial losses and optimising workflow efficiency.

Creating the roadmap

We transformed data from the existing platform into valuable insights, gaining a comprehensive understanding of the domain's intricacies, current system, and associated issues.

A key element of this process involved meticulously identifying users, closely examining their expectations and challenges. This guided our strategic approach.

Jagdish Sharma

Experienced Farmer

I require easy access to historical data of my farm and timely reminders for maintenance schedules or potential tractor issues.

Challenges

Not an expert in advanced tech systems and prefers user-friendly interfaces.

Challenges

Not an expert in advanced tech systems and prefers user-friendly interfaces.

Anupam Desai

Young Farmer

I need to be able locate my tractor and monitor its real-time performance along with it’s critical performance date.

Challenges

Lack of comprehensive functionality across operational activities lead to loss in expenses.

Challenges

Lack of comprehensive functionality across operational activities lead to loss in expenses.

Challenges

Farmers face significant challenges accessing comprehensive data about their tractors, which severely impacts their ability to make critical informed decisions on performance, maintenance and efficiency.

It's crucial to ensure that the designs seamlessly accommodate a diverse array of regions, with a focus on incorporating vernacular specifications.

The dynamic nature of user requirements, coupled with technological constraints and the imperative for consistent reliability across diverse contexts, presents an added layer of complexity in delivering a seamless user experience (UX) under varied conditions.

Consider the impact of cultural nuances on the designs to maintain an inclusive product.

Design approach

Our strategy centers on three key value additions derived from product goals and user inputs

search location

Localisation focus

Designed with the attention to product localisation requirements

search location

Physical-to-Digital

Establish a seamless experience transitioning from on-farm activities to digital platforms

search location

User-friendly for all

Ensure usability for both tech-savvy and non-tech-savvy users

The crafted experience

trip history

  • Maintaining a usage history for a tractor is essential for ensuring its longevity and performance.
  • Geofence defines the operational area and radius, facilitating tracking & utilizing the data for effective wage management.

  • Users can stay informed about their tractor's status through the 'Engine On/Off' indicator on the dashboard.
  • Additionally, they can effortlessly track the tractor's location and path, enhancing overall operational efficiency.

support training

  • Customized language options promote inclusivity, enabling users to use the app comfortably.
  • Providing content in local languages increases the app's adoption and impact by reaching and being accessible to a broader farming community.

servicing logs

  • Effortless service booking streamlines tractor maintenance, mitigating breakdown risks through regular check-ups.
  • Access to purchase, warranty, and service history simplifies warranty claims, guaranteeing comprehensive service coverage and peace of mind. 

Impact by design

The integration of user-driven features directly derived from their needs has resulted in a substantial boost in user engagement.

Farmers, by being aware of the tractor's status, successfully lowered the operational costs associated with their tractors.

Farmers can track their vehicle usage through the application, gaining valuable insights to optimize their operations.

Offers flexibility to customize alert settings and forward them to alternative contact numbers, facilitating informed actions.

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