Scaling Design
With Strategic Partnerships
Empowering a leading French HQ, IT service company with embedded design capabilities across Telecom, Healthcare & Manufacturing verticals
In a nutshell
In a nutshellGlobal consulting and IT services often face challenges in delivering consistent, high-quality design outcomes across diverse industry verticals while managing fluctuating project demands. This strategic partnership between yuj and our client addresses these challenges through a dedicated team of specialized designers who seamlessly integrate with client’s delivery teams.
Continuing over the past 4 years, yuj has embedded design capabilities within customer’s operations, delivering enhanced client satisfaction, accelerated project timelines, and establishing design excellence as a competitive differentiator across multiple sectors
Challenges
Inconsistent
Design Delivery
across multiple client engagements created gaps to maintain quality standards while scaling operations across diverse industry verticals.
Resource
Allocation Pressures
emerged as project demands fluctuated, leading to potential delays in critical client deliverables.
Cross-industry
Expertise Gaps
became apparent when serving clients in specialized sectors where domain knowledge significantly impacts design effectiveness and user adoption.
Quality Assurance
Complexities
arose from managing multiple concurrent projects with varying design requirements, making it challenging to maintain consistent standards and methodologies
These challenges threatened to impact project delivery timelines and client satisfaction, prompting the customer to seek a strategic design partner capable of providing scalable, specialized expertise on demand.
Creating a Repeatable Eco-system of Partner Collaboration
We transformed the design capability requirements into a scalable partnership model. Unlike traditional outsourcing, this model emphasizes on quality, capability, governance, knowledge transfer, and long-term value creation.
Team
Heads
Managers
Owners
CDO
Director
Focal
Manager
- Aligned with Product and Business teams
- Overall strategy and planning, governance
- Relationship and performance management
- Roadmap, product vision, insights, objectives
- Estimation, allocation, resource planning
YUJ's dedicated managers handle designer allocation, training, and integration into Sapient's workflows, ensuring seamless onboarding
- Fixed-capacity team across UX, VX, and Dev
- UX design and development
- Cross pollination, design-front-end dev handshake
- Continuous learning and improvement
- Standardized UX and Dev practices
- Efficiency and utilization optimization
Lead by a Design Focal, core team of UX/UI designers, visual designers, and researchers focused on execution, with skills in tools like Figma, Adobe XD, and prototyping platforms
- Variable team based on capacity plan (QoQ)
- Resource risk management – attrition, ramp-up, and ramp-down
- Rapid ramp-up to support peak capacity
- Juniors and rookies – continuous learning, POCs, spikes, and idea generation
Hands-on delivery for client projects, including additional capacity for spikes in demand (e.g., during product launches)
The Partnership Journey
Year1
Foundation Building
Introduced standardised design thinking processes & stakeholder workshop methodologies
- Built initial team of 12 designers across UX, visual design, and research
- Developed integration processes and design collaboration frameworks
- Delivered first major healthcare project success, establishing credibility
Year2
Vertical Expansion
Established vertical-specific design patterns, regulatory compliance frameworks, and industry best practices
- Expanded to 18 designers with specialized domain expertise
- Added manufacturing and telecom vertical capabilities
- Delivered complex cross-platform projects requiring deep industry knowledge
Year3
Excellence Recognition
Pioneered advanced research methodologies including ethnographic studies and longitudinal user tracking
- Grew to 22 designers with specialized skills across multiple disciplines
- Achieved consistent 94% client satisfaction ratings
- YUJ positioned as strategic design partner for critical client engagement
Year4
Strategic Partnership
Implemented operations framework, introduced DLS governance, and established cross-vertical knowledge transfer programs
- Optimized to 30+ designers and frontend developers across both fixed and variable capacity
- Achieved 94% satisfaction rating across all verticals
- Established YUJ as the preferred strategic design partner
- Delivered project-based assignments positioning YUJ in the value space beyond execution
Impact by Design
Client Satisfaction
94% client satisfaction across all verticals, with design quality as the key differentiator
Project Velocity
40% faster design delivery than traditional agencies, helping customer win more bids
Business Growth
Design-led projects achieved 60% higher retention and 30% greater scope growth
Quality Consistency
Zero major design revisions in 18 months, reflecting strong process maturity
Quantifiable Outcomes
85+ projects across 3 verticals, 30+ designers at 98% utilization, 15 long-term partnerships
