Interaction Design

Creating effective and efficient interaction between users and products or processes is a science. Our interaction design services are informed by data obtained from iterative user research. Our design goals are derived from the business and user goals and include metrics to measure efficiency, effectiveness, and user satisfaction. Over the years, our team has evolved diverse models that tackle design projects and accommodate any intricacies in a realistic and timely manner.

Information Architecture

Intuitive navigation doesn’t happen by chance. Users appreciate only what they can find. Navigating through intranets, websites, and products without finding the information you need is not only frustrating for users, but it has grave consequences for organizations.

At YUJ Designs, we take a structured approach to developing an effective Information Architecture (IA), that reflects the way users think. Using ‘top-down’ and ‘bottom-up’ approaches, we understand the business strategies and user needs, and the relationship with the content, to develop the high level structure of the product.

The team has successfully designed scalable IAs that survives technology changes. We use various data gathering and analysis methods like card sorting, white board sessions, and online IA toolkits, to create information architecture that serves as a firm platform for fulfilling business objectives and user needs.

Task analysis & redesign

Task analysis is the analysis of what a user is required to do in terms of actions and/or cognitive processes to complete a task. It allows you to discover and determine what tasks your application must support. It informs your design in refining or re-defining the information required to match user’s goals, tasks, and steps. It also helps to bring out issues that can address the problems at business process level.

We conduct a detailed walk through of the application, user processes, goals and needs, work flows, user behavior, and the resources with which the user is accomplishing the task. The team has developed techniques which work directly with users that creates a model of their intended behavior, needs and problems faced. This allows appropriate task allocation and workflow redesign.

Reducing errors, increasing efficiency for the users, and maximum ROI for the business are some of the benefits seen through these techniques. Creation of personas and scenarios, tasks and sub-tasks have provided our clients with permanent artifacts, that can be reused for future products and applications.

Conceptualization & high level design

A high level, yet logically articulated vision of your product can be achieved in just a few weeks. An application or product’s conceptual, high level design determines 80% of its usability. Putting efforts in sketches, storyboards and building the conceptual design early in the process enables you to evaluate the design and begin to assess technical issues before investing tremendous amounts of time or money in product implementation.

At YUJ Designs, we build the pillars and beams of your product/application/site, before building the walls and the rooms. Working together with the development team and technology; our team works meticulously to create a self-evident, easy to navigate design that matches the user task flows and mental model. The composition then sets the stage for usability testing of the architecture and subsequent detailed design. The team creates high level screen flows, illustrating the breadth and depth of the application, and its structure and behavior. This process reduces the probability of product failure.

Detailed Design

The devil is in the details! Detailed design entails detailed workflows and wireframes that help design screens to reduce the user’s visual, intellectual, mental and motor effort. Intuitive labeling and appropriate use of color and graphics improves content structure and simplifies decision making.

At YUJ, we strive to achieve pixel-perfect wireframes that aid the development teams to implement the designs easily. We annotate the wireframes to explain interaction behavior, control behavior, content, graphics and also provide guidelines for extending the design. Using these wireframes, the development team knows precisely what to build, thus reducing the development time, and hence forth the business knows what to expect out of the development cycle.

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