Skill labs
Reclaim Your Design Voice in the Age of Intelligence
yuj.DNA is a career-defining shift for designers ready to shape strategy, systems, and intelligence. As generative AI accelerates creation, your mindset becomes your superpower. In this era, those who think originally, lead unmistakably.


Why Designers Plateau?
You started with ambition—learning the craft, mastering the tools, and shipping work. But over time, your role narrowed. Strategy moved further out of reach. Design was treated as execution, not strategy. No one told you this was the ceiling. You kept building features, not shaping them.
You are not alone, and you don’t have to stay here!
Introducing
yuj.DNA Program
yuj.DNA is where Design meets AI. Evolve from executor to strategic thinker — learn to scope, lead, and design intelligent systems that sense, decide, and adapt. Go beyond interfaces to master real-world experience design and build the DesignOps mindset to scale with impact.
200+
Designers groomed to face the real world
20+
Alumni that are now design heads
150+
Combined industry experience of mentors in years
4000+
Projects across B2B & B2C enterprise systems
Rooted In Rigour
Built by yuj
You’re Not Stuck—You’re Just
Undervalued. Let’s Change That
You’re Not Stuck—You’re Just Undervalued. Let’s Change That

INVISIBLE UXER...
You deliver value, but strategy happens elsewhere.

Strategic Designer!!
Shapes direction, aligns teams, and turns ambiguity into action.

The Team Lead
at a Crossroads...
You lead work but want to guide direction.

Experienced leader !!
Leads holistic transformation, beyond just screens.

AI CURIOUS DESIGNER...
You’ve used tools. Now you want to shape AI behavior—with clarity and purpose.

AI Experience ARCHITECT !!
Designs how intelligent systems behave and build trust.

Translate Design Efforts into Tangible Business Impact.
Skill that shapes leaders—but is
rarely taught.
The 2 Arc Transformation
yuj.DNA unfolds in two transformational arcs—bridging who you are today with the leader tomorrow needs. It’s never about just the tools; but about the depth, presence, clarity to lead, shape, and influence with confidence.
ARC 1
Strategic Calibrator
From Hidden Contributor → Strategic Influencer
Break out of delivery mode and step into strategy. Learn to align with stakeholders, shape design direction from business goals, and communicate through impactful briefs and artefacts. End with a Master Design Direction Journal that shows your ability to lead with clarity and intent.
ARC 2
Intelligent Shift
From Interface Designer → AI Experience Architect
Move beyond static screens to designing intelligent, AI-driven systems. Learn to craft human-AI interactions, build trust, and embed responsibility into adaptive experiences. Finish by shaping how AI adapts to people—not the other way around.
The 15 week programme starts on
23rd august 2025
Application deadline : 05 Aug 2025
LIVE Labs: Every Saturday from 9:30 AM, you’ll dive into LIVE labs, guided journaling, real-world insights, capstone critiques — all building toward a portfolio that defines your AI design leadership.
Program Fee:
Introductory Price: ₹1,49,000
(Limited seats per cohort.)Program Outcome
- Resetting Your Design Identity
- Business Conversations & Strategic Framing
- Design Planning & Communication
- Insight Beyond Empathy
- Designing for Outcomes, Not Screens
- Aesthetic Intelligence as Strategy
- The Craft of Detailed Design
- Feedback as Strategic Validation
- Thinking with Intelligence
- Rethinking Interaction: Human + AI Collaboration
- Responsible Design in the
Age of AI
CORPORATE PACKAGE
For teams investing in design leadership at scale.
Group discounts available — ideal for design, product, and innovation teams.
Inside the Learning Flow
Duration 15 Weeks
Across 15 immersive weeks, you'll engage in live labs, guided journaling, and real-world critiques — culminating in a portfolio that defines you as an AI design leader.
How the Program Flows
Every Saturday, you’ll present your work, learn from peers and mentors, and get actionable feedback. Between sessions, you’ll reflect, create, and shape your project with clarity, focus, and intent.
Supportive Checkpoints
Post-registration Q&A, orientation, seamless support, thematic reviews, open clinics, and key evaluations — all designed to guide, challenge, and sharpen your vision.
Bonus
Month
After the 15 weeks, enjoy 3 months of extended support — including monthly calls with Prasadd for continued feedback and guidance.
What You’ll Gain
01
Design Leadership
Learn to drive quality, structure teams, and communicate direction clearly.
02
AI-Ready by Design
Master conceptual and ethical integration of AI in your design work.
03
Strategic Fluency
Speak the language that earns you
a seat at the strategy table.
04
Certified by yuj
Earn a certificate endorsed by yuj designs leadership.
05
Strategic Portfolio
Create real, high-impact artefacts that reflect your leadership thinking.
06
Vision-Led Practice
Design with purpose. Lead with clarity. Define your impact.
Real People. Real Progress.
Real Design Leadership









Ready to be the next story?
Designed by Leaders.
Built to Make You One.
The minds behind 4,000+ strategic projects.
Trusted by global teams.
Meet your guides: seasoned experts who turn potential into progress.

Rajeev Savanth
Principal, Product Design

Shaun Machado
Principal, Product Design

Vishal Patwa
Director, Product Design
Prasadd
Bartakke
Chief Design Officer

Samir Chabukswar
CEO

Anureet Kaur
Principal, Product Design

Vaibhav Gupte
Principal, Product Design