Skill labs

Reclaim Your Design Voice in the Age of Intelligence

yuj.DNA is a career-defining shift for designers ready to shape strategy, systems, and intelligence. As generative AI accelerates creation, your mindset becomes your superpower. In this era, those who think originally, lead unmistakably.

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Why Designers Plateau?

You started with ambition—learning the craft, mastering the tools, and shipping work. But over time, your role narrowed. Strategy moved further out of reach. Design was treated as execution, not strategy. No one told you this was the ceiling. You kept building features, not shaping them.

You are not alone, and you don’t have to stay here!

Introducing
yuj.DNA Program

yuj.DNA is where Design meets AI. Evolve from executor to strategic thinker — learn to scope, lead, and design intelligent systems that sense, decide, and adapt. Go beyond interfaces to master real-world experience design and build the DesignOps mindset to scale with impact.

200+

Designers groomed to face the real world

20+

Alumni that are now design heads

150+

Combined industry experience of mentors in years

4000+

Projects across B2B & B2C enterprise systems

Rooted In Rigour
Built by yuj

You’re Not Stuck—You’re Just
Undervalued. Let’s Change That 

You’re Not Stuck—You’re Just Undervalued. Let’s Change That 

INVISIBLE UXER...

You deliver value, but strategy happens elsewhere.

Strategic Designer!!

Shapes direction, aligns teams, and turns ambiguity into action.

The Team Lead
at a Crossroads...

You lead work but want to guide direction.

Experienced leader !!

Leads holistic transformation, beyond just screens.

AI CURIOUS DESIGNER...

You’ve used tools. Now you want to shape AI behavior—with clarity and purpose.

AI Experience ARCHITECT !!

Designs how intelligent systems behave and build trust.

prasadd mentor CEO

Translate Design Efforts into Tangible Business Impact.

Skill that shapes leaders—but is
rarely taught.

The 2 Arc Transformation

yuj.DNA unfolds in two transformational arcs—bridging who you are today with the leader tomorrow needs. It’s never about just the tools; but about the depth, presence, clarity to lead, shape, and influence with confidence.

ARC 1

Strategic Calibrator

From Hidden Contributor → Strategic Influencer

Break out of delivery mode and step into strategy. Learn to align with stakeholders, shape design direction from business goals, and communicate through impactful briefs and artefacts. End with a Master Design Direction Journal that shows your ability to lead with clarity and intent.

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ARC 2

Intelligent Shift

From Interface Designer → AI Experience Architect

Move beyond static screens to designing intelligent, AI-driven systems. Learn to craft human-AI interactions, build trust, and embed responsibility into adaptive experiences. Finish by shaping how AI adapts to people—not the other way around.

The 15 week programme starts on

23rd august 2025

Application deadline : 05 Aug 2025

LIVE Labs: Every Saturday from 9:30 AM, you’ll dive into LIVE labs, guided journaling, real-world insights, capstone critiques — all building toward a portfolio that defines your AI design leadership.

Program Fee:

Introductory Price: ₹1,49,000

(Limited seats per cohort.)
Get your colleagues and get 5% additional discount!
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Program Outcome

  • Resetting Your Design Identity
  • Business Conversations & Strategic Framing
  • Design Planning & Communication
  • Insight Beyond Empathy
  • Designing for Outcomes, Not Screens
  • Aesthetic Intelligence as Strategy
  • The Craft of Detailed Design 
  • Feedback as Strategic Validation
  • Thinking with Intelligence
  • Rethinking Interaction: Human + AI Collaboration
  • Responsible Design in the
    Age of AI

CORPORATE PACKAGE

For teams investing in design leadership at scale.
Group discounts available — ideal for design, product, and innovation teams.

Inside the Learning Flow

Duration 15 Weeks

Across 15 immersive weeks, you'll engage in live labs, guided journaling, and real-world critiques — culminating in a portfolio that defines you as an AI design leader.

How the Program Flows

Every Saturday, you’ll present your work, learn from peers and mentors, and get actionable feedback. Between sessions, you’ll reflect, create, and shape your project with clarity, focus, and intent.

Supportive Checkpoints

Post-registration Q&A, orientation, seamless support, thematic reviews, open clinics, and key evaluations — all designed to guide, challenge, and sharpen your vision.

Bonus
Month

After the 15 weeks, enjoy 3 months of extended support — including monthly calls with Prasadd for continued feedback and guidance.

What You’ll Gain

01

Design Leadership

Learn to drive quality, structure teams, and communicate direction clearly.

02

AI-Ready by Design

Master conceptual and ethical integration of AI in your design work.

03

Strategic Fluency

Speak the language that earns you
a seat at the strategy table.

04

Certified by yuj

Earn a certificate endorsed by yuj designs leadership.

05

Strategic Portfolio

Create real, high-impact artefacts that reflect your leadership thinking.

06

Vision-Led Practice

Design with purpose. Lead with clarity. Define your impact.

Real People. Real Progress.
Real Design Leadership

Namita Thomas
Sr. UX Designer
The DNA Program by yuj gave me frameworks, critique, and real-time learning that transformed how I think and work. I now lead conversations more confidently and evaluate design through user, business, and technical lenses. What I truly value is how it taught me to bring clarity into complex design challenges and navigate ambiguity with structure. It made me a stronger, more independent designer.
Yashaskar Narumanchi
Sr. UX Designer
Before the program led by Prasadd and team, I designed without understanding the deeper context. This journey helped me structure my thinking, ask sharper questions, and deliver directionally strong solutions. I now see myself as someone who can shape strategy, not just screens. It was the most meaningful growth experience I’ve had—professionally and personally.
Sakshi Jain
Consultant, EY
The DNA Program bridged the gap between academic knowledge and real-world consulting. I now approach problem framing, stakeholder conversations, and strategic design with greater structure and intent. The experience helped me build the confidence to participate in leadership-level discussions and influence direction. It’s not just about doing better design—it’s about becoming a design consultant who thinks clearly and contributes meaningfully.
Vaibhav Gupte
Principal, Product Design
This learning journey is designed to challenge and transform. As a trainer, I’ve seen participants shift their thinking, sharpen judgment, and build consultative presence. The Program by Prasadd and team equips designers with the clarity to ask the right questions and the confidence to guide outcomes. It’s about helping them become independent, strategic voices in high-pressure environments. The most fulfilling part is witnessing this inner transformation.
Vishal Patwa
Director, Product Design
The DNA Program by yuj is not just impactful—it’s transformative. We built it to go beyond tools and teach designers how to think systemically and act consultatively. It’s rewarding to see participants shift from simply executing tasks to owning direction. They learn how to connect business goals, user needs, and design structure—becoming professionals who are not only skilled, but strategic. That mindset shift is where the real value lies.
Ritu Priyadarshini
Sr. UX Designer
The DNA Program was a turning point. It taught me to go beyond visuals and think about systems, stakeholder alignment, and long-term impact. The sessions pushed me to reflect, reframe, and improve fast. Today, I show up with clarity, question assumptions confidently, and work consultatively with my team. The feedback and mentorship helped me understand where I stand—and how to grow meaningfully.
Swasti Gautam
Sr. Product Designer
This DNA Program gave me structure in a field that can often feel chaotic. I now lead with empathy and clarity—asking the right questions, guiding stakeholders, and backing my decisions with rationale. The program helped me develop confidence, build systems thinking, and operate with purpose. I’ve emerged with a voice that’s both thoughtful and trusted.
Pranjal Khadayate
Sr. UX Designer and Researcher
The DNA Program by yuj helped me shift from just doing to thinking strategically. I learned how to align business goals with user needs, structure conversations, and guide outcomes with conviction. The mentorship and exercises helped me build clarity in how I present, explain, and lead design decisions. I feel more equipped now to contribute beyond execution and be part of strategic conversations from the start.
Sehej Pahuja
Consultant, Deloitte USI
The program gave me more than frameworks—it gave me a mindset shift. I stopped waiting for direction and started proactively shaping it. From understanding design governance to applying behavioral insight, it bridged the often-unspoken gap between academic training and the messy, real-world pace of consulting. It’s helped me confidently step into leadership conversations and influence project outcomes from the inside.

Ready to be the next story?

Designed by Leaders.
Built to Make You One.

The minds behind 4,000+ strategic projects.
Trusted by global teams.

Meet your guides: seasoned experts who turn potential into progress.
Rajeev
Rajeev Savanth

Principal, Product Design

Shaun
Shaun Machado

Principal, Product Design

Visal
Vishal Patwa

Director, Product Design

Prasadd
Bartakke

Chief Design Officer

Prasadd
Samir
Samir Chabukswar

CEO

Anureet
Anureet Kaur

Principal, Product Design

Vaibhav
Vaibhav Gupte

Principal, Product Design

Take the plunge?

FAQ’S

What is yuj.DNA and how is it different from other UX programs?
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yuj.DNA is a live, immersive transformation program that helps designers evolve from execution to strategic leadership. Unlike typical UX courses, it’s built on real-world systems—not hypothetical projects—with deep focus on strategy, influence, AI integration, and leadership.
Who is this programme for?
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This is ideal for designers feeling stuck in execution loops, team leads aspiring for strategic growth, AI-curious professionals, and anyone looking to future-proof their design career with systems and leadership thinking.
How does this program benefit my career?
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You’ll learn to design intelligent systems, build strategic portfolio artefacts, and reposition yourself as a leader who influences decisions, shapes AI behavior, and drives outcomes—not just UI.
When and how does the program run?
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Live, interactive sessions are held every Saturday (IST) on Zoom/Teams. Occasional in-person meetups may happen in Pune depending on interest and feasibility.
What’s the time commitment each week?
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Expect to spend 7–9 hours outside the live sessions on reflection, assignments, and reviews. Deeper engagement yields stronger outcomes—learners can pace it based on their goals.
What will I build or get by the end?
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You’ll graduate with a Certificate of Completion, strategic artefacts, personalized feedback, and career-shaping outcomes. Your final capstone demonstrates your growth as an AI Experience Architect.
Is this only for designers? Can PMs or developers join?
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While designed for UX professionals, PMs and developers with strategic intent are welcome to apply. Some modules are broadly relevant across roles.
What’s the format of learning—solo or collaborative?
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Highly interactive. Labs include critiques, team breakouts, peer reviews, and journaling. You’ll join a network of professionals across industries and roles.
What if I miss a session? Will I still get personal guidance?
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Live attendance is ideal, but recordings and notes are available. Mentorship, peer syncs, and optional 1-on-1s ensure you stay on track.
How do I apply?
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Fill out the registration form. A short conversation may follow to confirm fit. Seats are limited, so apply early to secure your place.
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