Services

You didn’t become a designer
to be a follower

You didn’t become a designer to be a follower

With AI shifting the ground, you risk falling behind.

Why yuj.DNA

15 Weeks of Focused
Transformation

Mentored directly by
yuj Leaders

Live, Deep sessions
Every Saturday

Designing Agentic
Experiences

Evolve into a Strategic
Influencer

Rooted In Rigour

You’ll build your foundation on global best practices and hands-on expertise. The program focuses on the science and strategy behind design—applied through real practice. Led by expert practitioners, yuj.DNA equips you to move from execution to decision-making, align design with business goals, and lead confidently as an Agentic Designer in today’s AI-driven landscape.

315+

Designers Shaping
Strategy Globally

Designers Shaping Strategy Globally

Fortune 500

Brands Trust Us to Drive
Design Impact

Brands Trust Us to Drive Design Impact

25+

Domains Reflecting Breadth
and Depth of Consulting

Domains Reflecting Breadth and Depth of Consulting

4000+

Projects Across B2B &
Consumer Ecosystems

Projects Across B2B & Consumer Ecosystems

Practice Led

Program Reshaping the
Future of Design

Program Reshaping the Future of Design

The Unified Arc Transformation

ARC 1 (First 7 Weeks)

Strategic Calibrator

From Hidden Contributor → Strategic Influencer

Break out of delivery mode and step into strategy. Learn to align with stakeholders, shape design direction from business goals, and communicate through impactful briefs and artefacts.End with a Master Design Direction Journal that shows your ability to lead with clarity and intent.

Plus icon for additional program details

ARC 2 (8th Week Onwards)

Intelligent Shift

From Interface Designer → AI Experience Architect

Move beyond static screens to designing intelligent, AI-driven systems. Learn to craft human-AI interactions, build trust, and embed responsibility into adaptive experiences. Finish by shaping how AI adapts to people—not the other way around.

What You’ll Gain

  • See yourself as a design leader, not just a contributor.
  • Facilitate data-informed stakeholder meetings.
  • Be confident in high-stake business settings.
  • Frame complex problems and drive smart decisions.
  • Apply design science to influence outcomes.
  • Use feedback to align teams and refine thinking.
  • Drive thoughtful, rationale-driven design at every level.
  • Design systems linking user, context & business goals.
  • Use data and behaviour patterns to shape outcomes.
  • Design agentic AI to shape dynamic experiences.
  • Design responsibly with ethics at the core.
  • Showcase leadership in a strategy-focused portfolio.
  • Earn a certification endorsed by yuj leadership team.
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The 15-Week Transformation

Begins 30 Aug, 2025, 10:30 am

For 15 weeks, join live labs every Saturday and stay engaged through the week with guided journaling, real-world insights, and expert mentorship. Craft outcomes that position you as a design leader in the AI-powered future.

Bonus: One-month post-program support—available when you reach out for guidance and growth.

Introductory price

₹1,49,000

Limited seats per cohort Refer a colleague or a friend to get 5% discount!
Last date to apply: 29 Aug 2025

CORPORATE PACKAGE

For teams investing in design leadership at scale. Group discounts available.

For teams investing in design leadership at scale. Group discounts available.

Testimonials

Real Stories of Transformation

Namita Thomas
Namita Thomas
Sr. UX Designer
I used to jump straight into designing. Now I pause, ask, and guide. I’ve learned how to bring structure into messy problems—and people now look to me when things get unclear. That’s a big change.
Yashaskar N
Yashaskar N.
Sr. UX Designer
Before the program led by Prasadd and team, I designed without understanding the deeper context. This journey helped me structure my thinking, ask sharper questions, and deliver directionally strong solutions. I now see myself as someone who can shape strategy, not just screens.
Sakshi Jain
Sakshi Jain
Consultant, EY
I approach problem framing, stakeholder conversations, and strategic design with greater structure and intent. The experience helped me build the confidence to participate in leadership-level discussions and influence direction.
Vaibhav Gupte
Vaibhav Gupte
Principal, Product Design
What I love seeing is the inner shift—designers start speaking up, guiding meetings, and asking the kind of questions that change direction. You can feel their presence grow over the weeks. That’s what this program is really about.
Vishal Patwa
Vishal Patwa
Director, Product Design
We designed the DNA Program to help designers think sharper and lead stronger. And I’ve seen that happen—people who once followed the flow now guide the room. They speak with clarity, connect design to business, and know how to move things forward.
Ritu Priyadarshini
Ritu Priyadarshini
Sr. UX Designer
I often second-guessed myself in meetings. Now, I ask better questions, bring structure into the room, and lead conversations that align people. I don’t wait to be included—I’m already driving it.
Swasti Gautam
Swasti Gautam
Sr. Product Designer
I used to feel unsure in fast-moving projects. Now I walk in with clarity. I guide discussions, frame the real problem, and back my decisions with logic. That confidence came from learning how design really works when it meets business.
Pranjal Khadayate
Pranjal Khadayate
Sr. UX Designer and Researcher
This program gave me the tools to shift how I show up. I speak with purpose, connect design with strategy, and help teams get to better outcomes faster. It’s no longer about “my screens”—it’s about what we’re solving together.
Sehej Pahuja
Sehej Pahuja
Consultant, Deloitte USI
The mindset shift was huge. I stopped waiting for clarity—I started bringing it. I now lead design discussions with confidence, bring in behavior insights, and help align teams around decisions that make sense.

Build what’s next in your career

Meet Your Mentors

The minds behind 4,000+ strategic projects.
Trusted by global teams.

Shaun Machado
Shaun Machado

Principal,  Product Design

Vishal Patwa
Vishal Patwa

Director,  Product Design

Prasadd
Bartakke

Chief Design Officer
and Mentor

Prasadd Bartakke, Chief Design Officer and Mentor
Samir Chabukswar, CEO
Samir Chabukswar

CEO

Anureet kaur
Anureet Kaur

Principal,  Product Design

tanvi-bharghav
Tanvi Bhargaw

Sr.  UX Designer

Ready to take the plunge?

FAQs

What is yuj.DNA and how is it different from other UX programs?
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yuj.DNA is a live, immersive transformation program that helps designers evolve from execution to strategic leadership. Unlike typical UX courses, it’s built on real-world systems—not hypothetical projects—with deep focus on strategy, influence, AI integration, and leadership.
Who is this programme for?
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This is ideal for designers feeling stuck in execution loops, team leads aspiring for strategic growth, AI-curious professionals, and anyone looking to future-proof their design career with systems and leadership thinking.
How does this program benefit my career?
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You’ll learn to design intelligent systems, build strategic portfolio artefacts, and reposition yourself as a leader who influences decisions, shapes AI behavior, and drives outcomes—not just UI.
When and how does the program run?
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Live, interactive sessions are held every Saturday (IST) on Zoom/Teams. Occasional in-person meetups may happen in Pune depending on interest and feasibility.
What’s the time commitment each week?
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Expect to spend 7–9 hours outside the live sessions on reflection, assignments, and reviews. Deeper engagement yields stronger outcomes—learners can pace it based on their goals.
What will I build or get by the end?
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You’ll graduate with a Certificate of Completion, strategic artefacts, personalized feedback, and career-shaping outcomes. Your final capstone demonstrates your growth as an AI Experience Architect.
Is this only for designers? Can PMs or developers join?
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While designed for UX professionals, PMs and developers with strategic intent are welcome to apply. Some modules are broadly relevant across roles.
What’s the format of learning—solo or collaborative?
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Highly interactive. Labs include critiques, team breakouts, peer reviews, and journaling. You’ll join a network of professionals across industries and roles.
What if I miss a session? Will I still get personal guidance?
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Live attendance is ideal, but recordings and notes are available. Mentorship, peer syncs, and optional 1-on-1s ensure you stay on track.
How do I apply?
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Fill out the registration form. A short conversation may follow to confirm fit. Seats are limited, so apply early to secure your place.
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