Proving the value proposition of UX design is one tough task. Though the best way to convince a potential client is by the old show & tell method. Once you show the value created by implementing UX design, the client becomes aware of the value UX can bring in.
Quantifying the business success is equally important when it comes to business continuity. One can employ different methods to measure and quantify the value of the work UX design companies put in. Measuring the value of design can help businesses make better and informed decisions.
To name a few, these methods involve user interviews usually followed by the contextual inquiry, focus groups as well as usability testing methods, gathering insights by conducting surveys to gauge user interests and experiences. These methods are highly effective.
Let us now look at the five UX research methods that are the most effective out of all.
1. The interviews
The insightful feedback
Users always interact with brands according to their own experiences, tastes, perceptions or points of view. It is essential to users that they believe in the brands they will use and/or agree with. Gathering this data, and behavioural patterns benefit a better understanding of the users’ needs and wishes.
This method can be effective through inquisitive interviews. The interviewer needs elicit the right information and data from the users that will become an insight to help the ultimate goal of knowing what appeals to the users?
The success of this method depends on the questions that one would pose. Most of the time, the next question depends on the answers you get to the previous question. The questionnaire for such interviews should be designed in such a way that these help the interviewee open up and provide more information.
2. The contextual inquiry
A discovery process by observation and question
This concept allows you to gauge user experience over a range of activities depending on the scenario and the nature of the product. This is a cross between interviews and observation techniques. It combines the strengths of both types of researches.
The method includes observing and asking questions of the user as if she/ he is the master craftsman and the interviewer is the new apprentice. This leads the user to feel more authoritative.
This eases the tensions and the interview becomes a conversational inquiry rather than an interrogation. At this stage, users feel much more comfortable to share useful insights.
3. The focus groups
An overview of product’s usability
This method helps the designers to explore the ideas and attitudes of people. It is a helpful UX research method in observing patterns. One of the favourite UX research methodologies among the leaders in UX design.
The method has lot of advantages where one can talk to many people at the same time. As these sessions involve more than one people interacting and giving feedback at the same time, it allow users to build on each others’ ideas.
This method is quite useful in generating users’ reactions to prototypes. It is useful in validating the experience from users before the product is launched in the market.
4. The usability testing
To assess users’ needs and validate the experience of the product
Usability testing is a methodology applied to test prototypes and designs with potential product users. These tests help identify and quickly fix the problems. The test is important to better align your designs to the customer needs and preferences.
This method plays a great role in realizing why people respond to certain interactions in a specific manner. The primary goal of this method is to improve the usability of the product being developed. This method is quite useful in analysing the data, diagnosing the real problems and recommending changes to fix those problems.
5. The survey
Questionnaires for defined parameters
The surveys are designed to be just like questionnaires, but with more direct questions. The online surveys are the ones that are more effective. They help you to gather rich user data and feedback as well at the same time. The surveys can be in the form of multiple choice questions.
However, these are not as effective as when you have the user respond in their own words. This can give you detailed insights into customer behaviour.
To conclude, all these methods are equally effective in deciding the customer preferences. When you know your users you know how to keep them happy. This is a first step towards building a successful product.
It gives you access to greater levels of information. A better informed design drives effective outcomes in delivering well-connected digital and physical experiences. You need the expertise of a top UX design company to understand the users’ experiences in this manner.