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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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Mar 15, 2021 • 4 mins

The future of the pharma industry: Experience-led innovation

A Bangalore UX Agency is helping product companies transform
Yuj in focus•Serious UX
Mar 04, 2021 • 4 mins

A Bangalore UX Agency is helping product companies transform

Enhancing the banking customer experience
UX design guide•Serious UX
Feb 15, 2021 • 5 mins

Enhancing the banking customer experience

Transportation Revolution
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Feb 10, 2021 • 3 mins

Transportation Revolution: are We There Yet?

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UX design guide•Serious UX
Jan 06, 2021 • 4 mins

My Reflections: 2020

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Yuj in focus•Leading minds
Dec 22, 2020 • 1 min

yuj Named as Leader in Sustained Growth 2020

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Humanize Technology with Serious UX

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Yuj in focus•Serious UX
Nov 04, 2020 • 3 mins

How YUJ Helps Businesses Build UX Competency

Importance of user research in business resiliency through serious UX
Yuj in focus•UX design guide
Oct 13, 2020 • 4 mins

Importance of User Research in Business Resiliency

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