inner hamburger
Services
Design
Research & Strategy
Audit
Skill Labs

UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

Related Blogs
wireframes ux design compared with digital prototyping of the same screen
UX design guide
Jul 16, 2026 • 8 mins

Wireframing vs Prototyping in UX: When to Use Which and How to Test Both

ai product design comparison of an AI demo versus the same product at scale
UX design guide•Agentic AI
Jul 14, 2026 • 8 mins

Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

Handpicked collection of insights

  • All blogs
  • Agentic AI
  • Business of design
  • Careers in UX
  • Connected mobility
  • Different lens
  • Leading minds
  • New tech and UX
  • Remote UX series
  • Serious UX
  • UX design guide
  • Yuj in focus
3 crucial non-design skills for UX designers in 2023
Yuj in focus•UX design guide
Feb 14, 2023 • 3 mins

3 crucial non-design skills for UX designers in 2023

Leveraging UX Design to alleviate the Ill effects of technology
Yuj in focus•UX design guide
Nov 24, 2022 • 5 mins

Leveraging UX Design to alleviate the Ill effects of technology

How to be the best recruit
UX design guide•Careers in UX
Nov 10, 2021 • 3 mins

How to be the best recruit

The value of design thinking for product success
Yuj in focus•Serious UX
Oct 04, 2021 • 2 mins

The value of design thinking for product success

Solving the right problems with UX design
Serious UX•New tech and UX
Sep 20, 2021 • 2 mins

Solving the right problems with UX design

Creating the next-gen design leaders
New tech and UX•Careers in UX
Aug 19, 2021 • 2 mins

Creating the next-gen design leaders

yuj-Mitra: Partners in Career Growth
New tech and UX•Careers in UX
Jun 15, 2021 • 2 mins

yuj-Mitra: Partners in Career Growth

Happiness quotient at yuj
New tech and UX•Careers in UX
Jun 14, 2021 • 5 mins

Happiness quotient at yuj

Cybersecurity may be complex, the solutions need not be
New tech and UX•Business of design
Apr 15, 2021 • 3 mins

Cybersecurity may be complex, the solutions need not be

1 … 5 6 7 8 9 … 20
WordPress Lightbox