UX design guide
Jul 16, 2026
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8 mins
UX Strategy, Research & Design Thinking from yuj
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Jul 20, 2026
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Ethnographic Research in UX: How to Understand Users in Their Real Context
Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.
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