UX design guide•Business of design
Aug 24, 2026
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10 mins
UX Strategy, Research & Design Thinking from yuj
UX design guide•Business of design
Sep 08, 2026
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8 mins
UX Competitive Audit: How to Benchmark Your Product
People mix these two up constantly, so let's sort it out first. A UX competitive audit checks your product against direct competitors: usability, flows, interface, all of it. A UX design audit looks inward instead, at your own screens, for accessibility, consistency, and how efficiently people actually get things done. Run both, and you'll know exactly where users struggle and what the best products in your category are doing better than you.
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Designing for emotional connections
You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us.
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Handpicked collection of insights
UX design guide
Jan 01, 2015
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What separates a delightful experience from an ordinary experience?
FAQs
How can UX improve digital lending adoption?
By simplifying application flows, qualified users can finish them. Long, high-effort forms lose applicants at exactly the moment they are ready to convert.
How can banks reduce application abandonment?
Find the steps where applicants quit, usually where the app asks for too much, too soon, then redesign those steps to show value before demanding effort.
How can healthcare organisations improve patient and clinician experiences?
By designing around the needs of both patients and clinicians, healthcare tools become easier to use and more effective. Good UX reduces stress for patients, saves time for clinicians, and helps deliver better care because in healthcare, every interaction matters.
How can mobility businesses improve booking and service experiences?
By removing friction from the moments that matter (booking, tracking, and service) and designing for real conditions like poor connectivity and users in a hurry.
