inner hamburger
Services
Design
Research & Strategy
Audit
Skill Labs

UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

Related Blogs
wireframes ux design compared with digital prototyping of the same screen
UX design guide
Jul 16, 2026 • 8 mins

Wireframing vs Prototyping in UX: When to Use Which and How to Test Both

ai product design comparison of an AI demo versus the same product at scale
UX design guide•Agentic AI
Jul 14, 2026 • 8 mins

Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

Handpicked collection of insights

  • All blogs
  • Agentic AI
  • Business of design
  • Careers in UX
  • Connected mobility
  • Different lens
  • Leading minds
  • New tech and UX
  • Remote UX series
  • Serious UX
  • UX design guide
  • Yuj in focus
Brand recognition and cognitive response
Different lens
Aug 01, 2014 • 4 mins

Brand Recognition and Cognitive Response

Use haptics for better experience
UX design guide
Jul 15, 2014 • 3 mins

Use haptics for better experience

How to include User Psychology in design Rotine
UX design guide•Leading minds
Jun 01, 2014 • 1 min

How to Include User Psychology in Design Routine

Dont-judge-a-designer-by-their-looks-e1622034821859
Careers in UX
Feb 06, 2014 • 0 min

‘Don’t judge a designer by their looks’

Is Technology making us smarter or dumber
New tech and UX•Leading minds
Jan 01, 2014 • 2 mins

Technology Making Us Smarter or Dumber

1 … 18 19 20
WordPress Lightbox