UX research is the systematic study of users’ behaviors, needs, and pain points to inform and improve product design. The UX research process includes planning, data collection, analysis, and synthesis using both qualitative and quantitative methods. It is the evidence-based backbone of every successful UX design and research project, helping teams build experiences users love.
You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us.