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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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Wireframing vs Prototyping in UX: When to Use Which and How to Test Both

ai product design comparison of an AI demo versus the same product at scale
UX design guide•Agentic AI
Jul 14, 2026 • 8 mins

Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

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YUJ Designs' Clients Reviews on Clutch
Yuj in focus
Feb 21, 2018 • 2 mins

yuj Client Reviews on Clutch

Psychology & UX Design
UX design guide
Feb 05, 2018 • 5 mins

Psychology and UX Design

They want waht you've got. secure yourself
UX design guide•New tech and UX
Jan 08, 2018 • 4 mins

They Want What You’ve Got. Secure Yourself!

Design Reflection- Lessons from my UX internship
Yuj in focus•Different lens
Dec 15, 2017 • 2 mins

Design Reflection: Lessons from my UX internship

YUJ Designs earns spot in top 15 global UX agencies
Yuj in focus
Aug 24, 2017 • 1 min

Top 15 Global UX Agencies

Excerpts-from-my-keynote-Demand-Supply-gap-in-at-UXIndia-conference-e1622033506337
Yuj in focus•Leading minds
Jul 20, 2017 • 1 min

Talent demand-supply gap: UX India 2017

Principles of Human Cognition and its influence on design
UX design guide•Different lens
Jun 13, 2017 • 3 mins

Principles of Human Cognition and its Influence on Design

Design-rationale-is-your-only-armour-Part-1-e1622033615839
UX design guide•Leading minds
May 23, 2017 • 0 min

Design rationale is your only armour – Part 1

7 mindests to apply in design thinking
UX design guide•Different lens
Apr 20, 2017 • 5 mins

7 Mindsets to Apply Design Thinking

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