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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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Wireframing vs Prototyping in UX: When to Use Which and How to Test Both

ai product design comparison of an AI demo versus the same product at scale
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Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

Handpicked collection of insights

  • All blogs
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  • Different lens
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How design planning helps business growth_
Business of design
Mar 06, 2019 • 4 mins

How Design Planning Helps Business Growth?

How to Develop a Product Strategy
Business of design
Mar 01, 2019 • 6 mins

How to Develop a Product Strategy?

Benefits and ROI of UX Design
Business of design
Feb 27, 2019 • 0 min

Benefits and ROI of UX Design

How design gives business a competitive advantage
Business of design
Jan 21, 2019 • 7 mins

How Design Gives Business a Competitive Advantage?

UX Writing- A new face of content writing
UX design guide•Careers in UX
Jan 15, 2019 • 4 mins

UX Writing – A New Face of Content Writing

The Art of Experience Mapping- Compete process
Different lens
Dec 21, 2018 • 10 mins

The Art of Experience Mapping – Complete Process

Quick tips about building client relationships
Different lens•Careers in UX
Dec 10, 2018 • 3 mins

Quick Tips About Building Client Relationship

YUJ Designs is different
Different lens•Careers in UX
Sep 18, 2018 • 2 mins

yuj is Different

YUJ Bulletin- What our first quarter looked like
Yuj in focus
Mar 30, 2018 • 3 mins

yuj Bulletin – What Our First Quarter Looked Like?

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