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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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Handpicked collection of insights

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Boost your conversions through UX design
Business of design
May 30, 2019 • 5 mins

Boost Your Conversions Through UX Design

UX an art_science or both
Leading minds•Business of design
May 16, 2019 • 3 mins

UX an Art/science or Both?

YUJ Designs recognised as a Clutch Leader
Yuj in focus
May 08, 2019 • 1 min

yuj Recognized as a Clutch Leader

8 Must-Have Skills for a UX Designer
UX design guide•Careers in UX
May 02, 2019 • 4 mins

8 Must-have Skills for a UX Designer

5 Stages in Design Thinking Process
UX design guide•Careers in UX
Apr 24, 2019 • 3 mins

5 Stages in Design Thinking Process

Wonders of serious UX can do
Serious UX•Business of design
Apr 12, 2019 • 3 mins

Wonders Serious UX Design Can Do

What is User Experience (UX) Design
UX design guide
Apr 09, 2019 • 4 mins

What is User Experience (UX) Design

Why UX_
UX design guide•Different lens
Apr 01, 2019 • 4 mins

Why UX? – From three different perspectives

10 UX trends that will dominate in 2019
UX design guide
Mar 19, 2019 • 6 mins

Top 10 UX Trends That Will Dominate in 2019

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