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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

Handpicked collection of insights

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How-design-influences-behavior
Yuj in focus•Leading minds
Dec 20, 2019 • 4 mins

How Design influences Behavior?

How to Ace a Design Test
Yuj in focus•Careers in UX
Dec 18, 2019 • 3 mins

How to Ace a Design Test

The designer's guide to AI driven UX-93
UX design guide•New tech and UX
Dec 15, 2019 • 6 mins

The Designer’s Guide to Ai Driven UX

UI, UX and UI_UX
UX design guide
Dec 11, 2019 • 3 mins

UI, UX and UI/UX?

Iconography- The Unsung Hero-56
UX design guide
Dec 08, 2019 • 4 mins

Iconography – The Unsung Hero of UX

Why you should not become a UX designer
Yuj in focus•UX design guide
Dec 06, 2019 • 3 mins

Why you should not become a UX designer?

7 little changes that will make a big difference with your Website
UX design guide
Nov 30, 2019 • 3 mins

Little Changes That’ll Make a Big Difference With Your Website

Misconception about UX design
UX design guide
Nov 25, 2019 • 3 mins

Misconceptions About UX Design

Switch mindsets
Different lens•Careers in UX
Nov 22, 2019 • 4 mins

Switch Mindset – The new age trend!

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