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UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guide•New tech and UX
Jul 20, 2026 • 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

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Wireframing vs Prototyping in UX: When to Use Which and How to Test Both

ai product design comparison of an AI demo versus the same product at scale
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Building AI-Native Products at Scale: UX Patterns for Teams Moving Beyond the Minimum Viable Product

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How to achieve Work- Life Balance
Yuj in focus•Careers in UX
Jan 30, 2020 • 3 mins

How to Achieve Work – Life Balance

The Experience Economy
Business of design
Jan 27, 2020 • 3 mins

The Experience Economy

Reimagining-businesses-to-create-memorable-experiences
UX design guide•Business of design
Jan 21, 2020 • 3 mins

Reimagining businesses to create memorable experiences

Dialing up motivation in a workplace
Yuj in focus
Jan 15, 2020 • 3 mins

Dialing Up Motivation in a Workplace

Top UX challenges in healthcare industry
UX design guide•Business of design
Jan 10, 2020 • 4 mins

Top UX challenges in healthcare industry

UX in age of Voice command driven devices
UX design guide•New tech and UX
Jan 07, 2020 • 3 mins

UX in age of Voice command driven devices

How the brand was built
Yuj in focus•Careers in UX
Jan 03, 2020 • 3 mins

YUJ Designs: How the Brand Was Built?

How behavior influences Design_.jpg
Yuj in focus•Leading minds
Dec 31, 2019 • 4 mins

How Behavior influences Design?

5 habits of design evangelists
UX design guide•Careers in UX
Dec 26, 2019 • 2 mins

5 Habits of Design Evangelists

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