UX Strategy, Research & Design Thinking from yuj

ethnographic research in UX comparing what users say with what users do in context
UX design guideNew tech and UX
Jul 20, 2026 8 mins

Ethnographic Research in UX: How to Understand Users in Their Real Context

Ethnographic research in UX is a method of studying people in their real environment to learn how they actually behave, work, and make choices. Instead of asking users what they do, designers watch them do it. This reveals honest needs, habits, and context that surveys and interviews often miss.

Handpicked collection of insights

  • All blogs
  • Agentic AI
  • Business of design
  • Careers in UX
  • Connected mobility
  • Different lens
  • Leading minds
  • New tech and UX
  • Remote UX series
  • Serious UX
  • UX design guide
  • Yuj in focus
Connected Experiences-The Next big Thing
Yuj in focusUX design guide
Jun 25, 2020 5 mins

Connected Experiences: The Next Big Thing

UX Design- Cost and Benefits
UX design guideSerious UX
Jun 11, 2020 6 mins

Cost & Benefits of UX Design

Why should product companies invest in UX Design_
Yuj in focusSerious UX
Jun 04, 2020 6 mins

Why Should Product Companies Invest in UX Design?

Design Perspectives from industry leaders
UX design guideLeading minds
May 19, 2020 6 mins

Design Perspectives from Industry Leaders

Up-Skilling Design Teams in a post pandemic world
Leading mindsCareers in UX
May 05, 2020 5 mins

Up-Skilling Design Teams in a Post Pandemic World

How design will shape the future after the pandemic
UX design guideLeading minds
Apr 28, 2020 6 mins

How Design Will Shape the Future After the Pandemic

Practical Guide to Remote User Resaerch
UX design guideRemote UX series
Apr 21, 2020 4 mins

Practical Guide to Remote User Research

DesignOps- Operationalizing Design
UX design guideRemote UX series
Apr 13, 2020 4 mins

DesignOps: Operationalizing Design

Remote UX is essentially a mindset shift
Remote UX series
Apr 06, 2020 4 mins

The How of Remote UX

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