Safer, Smarter, and Sustainable Mobility Solutions

Robust e-bus technology from Tata Motors.
Plying more than 2600 e-buses across India.

tata bus
ev bus image

lightbulbIn a nutshell

Tata Smart City Mobility Solutions Ltd. (TSCMSL) operates over 2,600 electric buses across India, aiming to deliver smart, safe, and sustainable mobility in order to streamline EV bus operations, reducing penalties and delays.
ev bus image

Challenges

Managing a fast-growing EV fleet demanded real-time visibility, simplified workflows, and scalable systems, while balancing operational efficiency, driver experience, and service reliability.
challenge icon01
High risk of penalties due to delays and limited real-time corrective mechanisms.
challenge icon02
Lack of visibility into charging status and energy constraints across depots.
challenge icon03
Fragmented tools for fleet monitoring, duty allocation, and real-time communication.
challenge icon04
Absence of live KPI tracking for fleet performance and service reliability monitoring.
challenge icon05
Slow detection and response to en-route incidents cause reactive handling of risks.
challenge icon06
Low transparency into drivers performance, leading to reduced accountability and motivation.

The Personae

A diverse user ecosystem, from on-road drivers to city administrators, required role-based, multilingual, and scalable experiences that balance real-time control with simplicity and clarity.
driver

Driver

Frustrations
  • Feels disconnected and lacks motivation.
  • Worried about performance due to operational situations that are not under his control.
duty dispatcher

Duty Dispatcher

Frustrations
  • Stressed & helplessness due to limited visibility into bus status and driver behaviour.
  • Frustration with absenteeism & outdated systems.
incident manager

Incident Manager

Frustrations
  • Dedicated to ensuring passenger safety, timely incident resolution.
  • Stressed from managing different facets of incidents and high-stakes operational situations.
video icon

Smarter EV Mobility

Designed for Drivers. Built for Operations. Scaled for Cities.

The Crafted Experience

Check-in 

  • Detailed duty information in advance. Geolocation check-in ensuring attendance & timely out-shedding compliance.
tata project screenshot
gradient arrow 1

Duty preparation

  • Instant assigned bus info and status, reducing extra manual effort. Quick checklist to ensure readiness, minimising penalties and hassle.
gradient arrow 1

Real time KPI Analysis 

  • Tracking contractual KPIs to monitor bus readiness and adherences.
  • Identify root causes of revenue loss and speed up decision-making with real-time insights.
tata smart project screenshot tata smart project screenshot
gradient arrow 2
tata project project screenshot tata project project screenshot

Smart Charging Plan

  • AI scheduling for relieving afternoon anxiety.
  • Scheduling based on bus out-shedding and SOC.
gradient arrow 3

Live tracking

  • Real-time tracking of all buses on route to monitor bus status instantly. 
  • Enabling quick action for timely duty completion.
tata smart project screenshot tata smart project screenshot
gradient arrow 4
tata smart project screenshot tata smart project screenshot

Geofence master

  • Defining depot, driver and vehicle master data for accurate tracking.
  • Ensuring accuracy and compliance with regulatory requirements.
gradient arrow 4

Design Impact

tata impact 01

25–35% downarrow red

Minimise route schedule deviations with real-time monitoring and proactive alerts.
tata impact 02

30–40% downarrow red

Faster incident response enabled by live alerts and streamlined escalation flows.
tata impact 03

20–30% upward green

Optimised duty allocation and charging planning to improve fleet utilisation.
transparent quote

Drivers find the app refreshingly familiar and easy to understand, making core tasks simple to handle. They appreciate the streamlined actions and feel that limiting what they can do while driving will help them stay focused on the road.

More stories of impact

FintechDesign TeamsB2C Experiences
Embedded Design Teams Humanising Fintech

HealthcareDesign systemsDesign Teams
Enterprise Design Teams for Pharma
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

WordPress Lightbox

Would you like to restart this conversation and wipe the history?