Revoluntionizing
Car Rental
Transforming a complex booking process into an intuitive, mobile-first journey that delights users
In a nutshell
In a nutshellWe revitalized a leading car rental company’s website with a responsive, mobile-first approach that simplified vehicle selection and booking.
Seamless Experience crafted with-
- Problem framing workshops
- Stakeholder interviews and design iterations
- Design research and user insights synthesis
“It helped users make confident decisions while driving business goals and fostering customer loyalty.”
The Roadblocks
Booking friction led to abandoned rentals, unhappy customers, and lost opportunities for add-ons and repeat business.
Complex decision-making
with overwhelming options and unclear pricing structures
Lack of personalization
that forced users through generic journeys regardless of their needs
Disjointed mobile experience
that didn't align with how today's travelers book on-the-go
Our design approach
We created an intuitive platform focused
on three key pillars
01 Building trust through transparency and personalized recommendations
02 Prioritizing mobile interactions while ensuring seamless transitions across devices
03 Simplifying complex decisions through progressive disclosure and contextual information
The crafted experience
Scalable Responsive Experience
Fresh, device-optimized design with a unified system for visual and functional consistency.
Intuitive Navigation & Multiple Entry Points
Flexible bookings for all users, with smart, location-aware suggestions to reduce effort.
Reimagined Vehicle Selection
Smart filters and guided comparisons help users find the right vehicle faster, with personalized recommendations for every journey.
Impact by Design
on System Usability Score and Retention Desirability
user rating for time -to-complete a booking journey
score achieved for both intuitive navigation and user confidence
experience for effortless and informed decision -making
The new experience helped achieve significant business milestones -
Secured executive buy-in for full product development
Established a Design Centre of Excellence for the parent group
Created a scalable responsive application in just 12 weeks
Created a foundation for continued improvement in future phases
