Data gives you patterns;
stories give you meaning
The YUJ Process
Turning Data into Meaningful User Insights
We blend qualitative and quantitative research to uncover user behaviors, motivations, and impact. Quantitative reveals patterns; qualitative adds depth. Together, they drive user-centered, outcome-focused design decisions.
Goal
Alignment
We begin by aligning with your goals to ensure we ask the right questions from the start.
Smart Data
Gathering
We focus on collecting only valuable, reliable data—designing the most effective path to insights.
Data
Preparation
We clean, sort, and organise data to avoid confusion and ensure clarity.
Insight
Generation
Through statistical analysis, we uncover meaningful patterns and translate them into actionable strategies.
Ongoing
Support
We stay engaged throughout the process to ensure research leads to clarity—not more questions.
Research, the YUJ Way
Balanced Approach
We integrate both qualitative depth and quantitative scale to inform design.
User-Centered Insights
In-depth interviews, ethnography, and field studies reveal real user motivations.
Data-Driven Decisions
Metrics, analytics, and KPIs guide strategic thinking and validate direction.
Business Alignment
Every insight is tied to measurable business outcomes.
Design That Performs
Research directly shapes solutions that are empathetic, effective, and market ready.
From Insight to Impact :
ROI through Research
10%
Reduced
Development
Rework
20-400%
Increased
Conversion
Rate
15-30%
Better
Customer
Retention
20-25%
Faster
Decision
Making
30%
Lowered
Cost
Support
Research isn't a cost — it's an investment that pays off by preventing bigger mistakes.
Research Offerings
Qualitative
-
User Interviews
In-depth conversations uncover user motivations, pain points, and expectations.
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Contextual Inquiry
Observing users in their environment to understand real-world behaviors and workflows.
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Usability Testing
Evaluating prototypes or products through live user interactions to identify usability issues.
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Diary Studies
Capturing long-term user behaviors and experiences over days or weeks.
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Focus Groups
Guided discussions with target users to explore perceptions and preferences.
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Persona Development
Synthesizing qualitative insights into actionable user archetypes.
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Journey Mapping
Visualizing the end-to-end user experience to identify pain points and opportunities.
Quantitative
-
Surveys & Polls
Structured questionnaires to gather large-scale, measurable user feedback.
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Analytics Review
Interpreting behavioral data from tools like Google Analytics, Mixpanel, or Hotjar.
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A/B Testing
Comparing design or content variations to identify statistically significant user preferences.
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Benchmarking
Measuring product performance against industry or internal standards.
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Task Success Metrics
Tracking completion rates, error rates, and time-on-task during usability studies.
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Net Promoter Score (NPS) & CSAT
Gauging user satisfaction and loyalty quantitatively.
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Heatmaps & Click Tracking
Analysing interaction patterns to understand attention and navigation behaviours.
Are you making decisions based on user insights—or paying the price for assumptions?
Major Wins in Research
Success Stories
