Real people.
Deeper understanding.
Greater possibilities.
Experience Research Report (ERR) is YUJ Designs' independent qualitative industry research initiative. It explores how people experience industries, form expectations, make decisions and build relationships with products and services.
By examining what lies beneath visible behaviour, ERR connects human experiences with deeper behavioural patterns and their implications for business strategy, products, services and customer relationships.
Banking
Richer perspectives on youth’s financial lives
Apparel
Richer perspectives on consideration to ownership
Wellness
Richer perspectives on everyday choices for a better tomorrow
Electric Mobility
Richer perspectives from adoption to everyday life
From Insights to Impact
Lived Experiences
What people do, think and experience in context.
Behavioural Mechanisms
What drives recurring behaviours & decisions.
Business Implications
What organisations may need to rethink.
Useful for those shaping what comes next
- Business & Strategy Leaders
- Product & Innovation Teams
- CX & Design Leaders
- Research & Insights Teams
- Transformation Leaders
Featured Research | Banking & Financial Services
Beyond the
Bank Account
The account can look healthy while the relationship is weakening.
Drawing on 96 qualitative interviews in India, this research explores how people develop financial judgement, distribute decisions across banks and other sources, and build relationships with financial providers.
It examines what banks may need to do to remain relevant as customers organise their financial lives beyond the account.
Financial judgement
starts early
Decision habits form before financial independence.
Decisions are distributed
People learn, compare and validate beyond banks.
Trust is not reliance
Customers may trust a bank but seek guidance elsewhere.
Guidance creates relevance
Interpreting choices can matter more than another product offer.
Research Preview
Explore selected findings, behavioural perspectives and questions emerging from
the study.
Complete Research Report
Access the full 80+ page report with participant evidence, six behavioural shifts, underlying mechanisms and strategic implications for banking products, services and relationships.
Upcoming Research Reports
More industries. Same human focus.
Apparel
The Purchase Is a Prediction
How people imagine fit, identity and future use, and why placing an order does not always mean accepting ownership.
Wellness
The Reality of Everyday Wellbeing
Exploring how people pursue wellbeing, form expectations and adapt their practices to changing needs and life contexts.
Electric Mobility
Confidence Extends Beyond the Vehicle
How everyday routines, charging, service support and long-term ownership expectations shape electric mobility decisions.
Built on Rigour.
Backed by Experience.
This rigor is rooted in YUJ Designs' enterprise research practice, refined over years of studying real customer behaviour across categories.
Every insight in ERR is validated across multiple conversations and contexts before making it into the report, ensuring the output isn't a set of isolated quotes but behavioural patterns robust enough for businesses to act on.
Participants
Accounts
Real People.
Real Contexts.
Cross Case
Analysis
Recurring patterns,
Contextual differences
& contradictions.
Cross Case
Analysis
Recurring patterns,
Contextual differences
& contradictions.
Business
Implications
Informs strategy,
products & services.
Beyond the Report
What could these findings change for your business?
Experience Research Report (ERR) offers a different view of customer behaviour. YUJ Designs can help you examine what these findings mean for your business, identify meaningful opportunities and shape better products, services and experiences.
