Digitising India’s MSME
Export Ecosystem
Designed a secure, intuitive platform that connects 35k+ MSMEs with global buyers - reducing friction, building trust, and streamlining exports.
We simplified the export journey through clarity, trust, and intuitive design.
In a nutshell
In a nutshellWe transformed a largely manual, trust-deficient export process into a structured, transparent, and secure digital ecosystem for MSMEs to confidently engage with global buyers.
- Streamlined end-to-end guided export workflows.
- Built trust with verified profiles & structured RFQs.
- Reduced dependency on intermediaries.
- Integrated logistics, documentation & secure payments.
- Designed for low digital proficiency and easy adoption.
Personas
Seller
Frustrations
- Difficulty trusting buyers due to limited transparency and unclear credibility.
- Vague or incomplete RFQs leading to delays and prolonged negotiations.
- Fear of payment delays impacting production and cashflow.
- Multiple scattered communication threads causing confusion.
- Lack of support in resolving disputes or sudden changes.
Buyer
Frustrations
- Hard to verify seller credibility, past performance, and delivery reliability.
- New sellers lack export expertise, causing slow or inaccurate quotations.
- Limited negotiation flexibility and inability to meet sellers offline.
- Fragmented documents, updates, and communication across emails.
- Poor visibility into production plans and unexpected changes.
Our Design Approach
Human-Centric, Trust-First Design
We approached the problem by deeply understanding the fears, motivations, and digital comfort levels of MSME exporters and global buyers. The platform design was crafted to build credibility, reduce friction, and simplify complex export processes.
Radical
Simplification
Streamlined onboarding, intuitive navigation, and minimal cognitive load for first-time digital users.
Bridging Offline
to Online
Designed flows that mimic familiar offline processes while leveraging digital advantages - reducing resistance to adoption.
Trust &
Transparency
Clear buyer/seller credibility markers, verified profiles, transparent milestones, and secure transaction indicators.
Inclusive &
Accessible
Language-agnostic, clean interfaces suitable for users with low digital literacy.
Seamless
Integrations
Designed for plug-and-play logistics, certification, verification, and payment systems to complete the export journey end-to-end.
Guided
Workflows
Assisted RFQ creation, smart forms, context-aware prompts, and structured order management to reduce ambiguity.
The Enhanced Client Experience
Guided Seller Onboarding
A step-by-step registration flow that clearly shows progress, pending actions, and required details - making onboarding simple and stress-free for sellers.
Transparent Service Pricing
Clear, comparable service plans with feature breakdowns and recommendations - helping buyers choose the right RFQ model with confidence.
Trust-First Seller Profiles
A comprehensive seller view showcasing certifications, capabilities, experience, and trust signals—enabling buyers to make informed decisions quickly.
End-to-End Order Visibility
A structured timeline that tracks every stage - from samples to delivery - giving buyers and sellers complete clarity on progress and next steps.
Our Impact
faster seller onboarding through guided, step-by-step registration.
improvement in buyer trust signals via verified profiles and credibility markers.
increase in RFQ completion rates with structured inputs and clear pricing.
increase in repeat platform usage driven by transparency and ease of use.
reduction in negotiation cycles due to clearer requirements and visibility.
reduction in order drop-offs with real-time timelines and milestone tracking.
