e-Auction
Reimagined
A centralised platform for bidding and selling secondary, over-rolled, scrap, by-product online.
How yuj crafted a de-fragmented auction experiences which are now Centralized
In a nutshell
In a nutshellWhat We Set Out to Achieve
- Reimagine and simplify all key buyer touchpoints to create a value-driven experience in a competitive online auction platform
- Integrate essential support services such as logistics, financing, sales, and delivery for a seamless B2B marketplace
- Automate offline and manual processes to reduce overall transaction time
- Identify and define the right value-added services to enhance the buyer journey
What We Delivered
- Faster onboarding with fewer steps and a simplified platform entry journey
- Seamless third-party and backend integrations for a unified experience and improved logistics integration
- Greater transparency through proactive communication and an intelligent analytics dashboard
- Higher user adoption with a frictionless, intuitive auction and bidding experience across mobile-first e-auction workflows
- A modern, globally aligned design system that enhances usability and visual appeal
Buyer Personas
Ehsaan
Procurement
for Steel
Frustrations
- Insufficient catalog details
- Late intimations regarding the bidding of the categories the buyer is interested in, which makes it difficult for him to plan and participate.
- Facing trouble logging in during bidding times.
- Refund process is exhausting and frustrating for the user.
Tahir
Trader
Frustrations
- Client may reject bid
- Drop in market price, leading to loss
- The payment and delivery process is different for every seller. It goes around and around with emails, account codes, bank transfers and reconciliation.
Rhea
Finance Director
Frustrations
- The bid size for a factory is very large and, is always worried that there may be a possibility of entering too many zeros.
- It takes a long time for the seller to confirm the bid. It could be weeks or months.
- It takes months to get the deposit back. During this time, no interest is paid.
Our Design Approach
Reduce drop-offs by resolving immediate user pain points, then unlock new opportunities for enhanced client experience.
The 5 minute bid
A registered buyer can attach to an auction and place a bid in 5 minutes. If they’ve already proven their qualifications, give them instant access.
Instant Payment & Refunds
Make it easy for the bidder to transfer EMD into auctions in seconds, and get refunds in real time (3 days down to 10 minutes).
Improve the catalogue experience
Provide enough info about the lot, quality, logistics, etc, so the buyer doesn’t have to step out of the office to make a bid. Help the buyer inspect, determine fair market value, finance and move.
Personalised experience
Personalised content and communication are driven by user interests and bid history, creating targeted emails, SMS, and catalog experiences that improve engagement and discovery.
The Enhanced Client Experience
Assisted bidding
Help sellers and buyers make intelligent decisions about fair market value, start bid price, bid increment and probable outcome. Visualise history, trends, and participation.
Uber-ise post
auction activity
Uber-ise post auction activity
For a fee, the company will manage the entire delivery process, from bid confirmation to delivery. Work with logistic partners. Provide real-time tracking.
Wallet-Powered
Transactions
Wallet-Powered Transactions
built-in wallet enables instant EMD payments, real-time refunds, transaction tracking, and easy invoice downloads—all in one place.
Simplified Auction
Participation
Simplified Auction Participation
A flexible auction flow that lets users view schedules, complete training, submit verified documents, and pay EMD via wallet, while saving progress as drafts. This creates a more transparent, intuitive, and user-friendly participation experience.
Our Impact
60% reduction in drop-off rates through streamlined onboarding and fewer steps
90% reduction in refund turnaround time Cut refund processing from 3 days to under 10 minutes, significantly improving bidder trust and liquidity.
45% increase in bidding activity driven by a clearer, more intuitive auction experience aligned with buyer expectations. A prospect can register, attach and place a bid in 15 minutes.
50% reduction in post-auction effort for buyers Simplified the entire fulfilment journey by managing logistics end-to-end, from bid confirmation to delivery.
