The User Problem Paradox
Why Context Beats Intent
Most teams build what users ask for then watch adoption disappoint. The real gap is understanding user's actual workflows.
80%
New products in corporations fail each year because no one wants to buy them.
68%
Products lose users to competitors who better understand their world.
35%
Lost in sales due to poor experience.
Our Industry-Context Research Framework
Our comprehensive approach examines your market through four critical lenses, each designed to inform different aspects of your UX strategy:
AI Use Case Discovery
Identifying how AI integration could enhance user workflows and create competitive advantage by researching current AI applications and opportunities within your industry.
Professional Context & Usage Patterns
Revealing how users interact with your solutions—when they use them, what drives adoption, and what hinders usage.
Technology Ecosystem Intelligence
Understanding users’ tools and systems explaining why some solutions succeed—and others don’t.
Social Buzz
Extracting actionable insights from authentic user feedback and track real-time conversations across review platforms, forums, and user communities to understand sentiment and emerging trends.
Workflow automation opportunities
Implementation feasibility analysis
AI expectation assessment
User readiness evaluation
This isn’t market research it’s strategic intelligence for UX, seen through our four lenses!
Our Strategic Research Process
Strategic
Alignment
Workshop
We align on your UX goals and key decisions—ensuring every insight fuels your team’s progress.
Multi-Source
Intelligence
Gathering
We research all six components through interviews, surveys, reports, and competitor analysis.
Pattern
Analysis &
Synthesis
We turn data into strategic insights that drive your UX strategy.
UX-
Focused
Advisory
Each finding translates into UX actions—principles, priorities, journeys, and metrics.
Strategic
Briefing &
Ongoing Support
We share insights in a working session to apply directly to your projects and decisions
