User Research

Understanding users, their conscious and subconscious needs, their hopes, aspirations and fears, is the beginning of any design process. We call it ‘building empathy’. When we translate this understanding into usage scenarios for products and services, we are able to deliver telling insights that your organization can act on. Our research approaches are varied, based on specific business needs, and are usually hybrid models of User Interviews, Contextual Inquiry, Focus Groups, Usability Testing and Surveys.

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Interaction Design

Creating effective and efficient interaction between users and products or processes is a science. Our interaction design services are informed by data obtained from iterative user research. Our design goals are derived from the business and user goals and include metrics to measure efficiency, effectiveness, and user satisfaction. Over the years, our team has evolved diverse models that tackle design projects and accommodate any intricacies in a realistic and timely manner.

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Visual Design

Several elements go into making a great design. Of these, the visual element has the greatest potential to connect with users at an emotional level. We see visual design as a great opportunity to not just attract users but also to keep them coming back. Our services help shape or amplify user’s perceptions of your product, service or brand.

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UX Development

Great design works beautifully in the front-end and smoothly in the back-end. Typically, we create all three parts of a front-end design viz. structure, interaction and visual design to produce a working prototype for validation. Reusing as much code as possible from the prototype, we build the UI. Our team of developers is experienced in various software development methodologies such as Waterfall, Agile and RUP, and has expertise across all current technologies and platforms. Additionally, we partner with both emerging and established technology companies that rapidly build next generation UI products.

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