Product
Strategy
In the age of AI and rapid market shifts, the cost of poor product strategy has never been higher
In the AI era, product strategy isn't just about features it's about creating systems that learn and adapt to user needs before users even realise they have them.
Strategy that matters:
building products that users want
The most successful organizations balance customer value, business impact and competitor differentiation to consistently deliver great product value.
So why crafting a winning product strategy still feels like scaling a mountain?
The Courage to Cut
Blind Spot Syndrome
Wholesome Experience
Pseudo-MOAT
Successful product strategies
Evernote's Note Taking Renaissance Strategy
Evernote identified that their bloated feature set was undermining their core value proposition. By ruthlessly eliminating non-essential features and rebuilding their technology foundation, they progressed from "Nonessential Features" to "Emerging Winner" in the personal knowledge management space.
Notion's "All-in-One Workspace" Strategy
Notion successfully disrupted the productivity space by combining multiple tools (notes, tasks, wikis, databases) into one flexible platform; demonstrating the movement from "Niche Differentiator" to "Market Leader".
Miro's Virtual Collaboration Strategy
Miro identified remote visual collaboration as an emerging need and created a platform that balanced simplicity with powerful capabilities. They moved from "Potential Future Bet" to "Market Leader" by expanding use cases while maintaining their core collaboration value.
How Stripe Built A $35 Billion Company
Stripe identified developer experience as an underserved area in payments. By creating an API-first approach that balanced simplicity with powerful functionality, they progressed from "Emerging Winner" to "Category Disruptor" in the payments space.
In a world of AI abundance, your strategic constraints aren't technical capability but knowing exactly which customer problems to solve and why.
Product strategy components
At YUJ, we believe product strategy is a scientific process that blends creativity, imagination, and data into thoughtful bets maintaining a competitive edge in a rapidly evolving marketplace. Our user-centered product approach is built on concrete insights that not only captivate customers today, but shape tomorrow's market opportunities.
Product Vision & Mission Statement
Ask everyone on your team about the product’s purpose, and you’ll hear a dozen different takes! We’ll bring you all together to shape a clear, shared vision a statement that captures your product’s direction, heart, and values, guiding every choice with everyone in sync
Product Growth levers
Let’s find the secret sauce that makes your product soar! Together, we’ll uncover the top ways to spark excitement and keep users coming back zeroing in on what makes you special and what they can’t resist
KPI Framework
Our BAT framework measures product success, assessing customer journeys from engagement and satisfaction to conversion and revenue
Choke point analysis
We will help you understand the critical areas of bottlenecks that is currently limiting your product performance and identify strategic interventions to alleviate these issues"
Customer experience blueprint
We will create a comprehensive blueprint mapping your ideal customer journey, ensuring consistent, delightful, and frictionless engagement from discovery to long-term use
Conceptual designs & prototypes
Depending on the direction and way forward, we can get into detailed concept designs or simply create hi-fidelity prototypes to hear what users think early on and tweak them together building something they’ll adore before it’s even real
Differentiation, Value Proposition & Strategy
An evidence-based framework highlights what sets your product apart, creating a compelling value proposition for competitive advantage and brand loyalty
Design Systems & Optimization
We’ll craft a design playbook that grows with you—working together to make your product’s look and feel intuitive, adaptable, and scalable, while delighting users as it evolves
Emerging Technology (AI)
Let’s dream about tomorrow together! We’ll look at how tech like AI can lift your product, finding ways to make it smarter and more helpful for users down the road
Strategic Roadmap & Prioritization Framework
A time-bound plan outlines key initiatives, milestones, and resources, aligning strategic priorities with your vision and business goals
